Hangzhou Great Star Industrial Co., Ltd.
Great Star / WORKPRO / DURATECH
Great Star Industrial Co., Ltd. is Asia's largest and one of the world's leading manufacturers of hand tools, hardware, and professional tool storage solutions, founded in 1993 in Hangzhou, Zhejiang, China. With annual revenue of approximately ¥14.67 billion (~$2.0B), the company operates multiple large-scale manufacturing bases in Zhejiang Province, employing approximately 15,000 people. Great Star has successfully transformed from a traditional OEM tool manufacturer into a global branded tool company through strategic OBM (Own Brand Manufacturing) development and explosive cross-border e-commerce growth, achieving 8.95% net profit growth in FY2025.
Strengths: Great Star's successful pivot from pure OEM/ODM to OBM through brands like WORKPRO and DURATECH represents a rare Chinese manufacturing success story, with own-brand sales now accounting for a significant and growing share of revenue. The company's mastery of cross-border e-commerce platforms (Amazon, AliExpress, regional platforms) enables direct-to-consumer sales that capture the full value chain margin rather than leaving it to Western distributors. Comprehensive in-house manufacturing capabilities spanning forging, stamping, CNC machining, heat treatment, surface finishing, and assembly provide quality control and cost advantages. Strategic expansion into professional tool storage (tool chests, cabinets) and laser measurement tools diversifies beyond traditional hand tools. Record net profit of ¥2.51 billion with 8.95% YoY growth demonstrates the earnings power of the brand transformation strategy.
Weaknesses: International brand recognition for WORKPRO and DURATECH remains significantly below century-old competitors like Stanley and Makita, limiting pricing power in premium professional segments. Heavy dependence on North American and European export markets exposes Great Star to tariff and trade policy risks. The rapid transition from manufacturing-first to brand-first requires deep organizational and cultural changes that present execution challenges.Read MoreShow Less
Strengths: Great Star's successful pivot from pure OEM/ODM to OBM through brands like WORKPRO and DURATECH represents a rare Chinese manufacturing success story, with own-brand sales now accounting for a significant and growing share of revenue. The company's mastery of cross-border e-commerce platforms (Amazon, AliExpress, regional platforms) enables direct-to-consumer sales that capture the full value chain margin rather than leaving it to Western distributors. Comprehensive in-house manufacturing capabilities spanning forging, stamping, CNC machining, heat treatment, surface finishing, and assembly provide quality control and cost advantages. Strategic expansion into professional tool storage (tool chests, cabinets) and laser measurement tools diversifies beyond traditional hand tools. Record net profit of ¥2.51 billion with 8.95% YoY growth demonstrates the earnings power of the brand transformation strategy.
Weaknesses: International brand recognition for WORKPRO and DURATECH remains significantly below century-old competitors like Stanley and Makita, limiting pricing power in premium professional segments. Heavy dependence on North American and European export markets exposes Great Star to tariff and trade policy risks. The rapid transition from manufacturing-first to brand-first requires deep organizational and cultural changes that present execution challenges.
Listed market data
002444 · SZSE · weeklyHistory →- Market cap
- $4.9 B
- Share price
- CNY 27.24
- 1Y change
- -14.4%
- Recent change
- +3.3%
- IPO price
- +296.2%
- Revenue (TTM)
- ¥14.7 B (~$2.0B, FY2025)
11-02 → 11-03
CNY 29.00 · from 2010-07-13
Financial history
Full market history- 2026-11CNY 27.24$4.9 B+5.9%
- 2026-10CNY 25.73$4.6 B-4.1%
- 2026-09CNY 26.84$4.8 B-11.2%
- 2026-08CNY 30.21$5.4 B+0.9%
- 2026-07CNY 29.94$5.3 B-3.7%
- 2026-06CNY 31.10$5.5 B-4.0%
- 2026-05CNY 32.40$5.8 B-5.2%
- 2026-04CNY 34.19$6.1 B+14.8%
- 2026-03CNY 29.78$5.3 B-16.6%
- 2026-02CNY 35.71$6.4 B+3.7%
- 2026-01CNY 34.45$6.1 B+1.3%
- 2025-12CNY 34.02$6.1 B—
Ownership & Control
Latest available filings- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Brand & Manufacturer
- Insiders
- 44.05%
- Institutions
- 14.80%(142 holders)
- Free float
- 26.45%
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
• Socket sets, wrenches, screwdrivers, pliers, and ratchets under WORKPRO brand
• Professional-grade tool kits and mechanic tool sets
• Specialty automotive repair and maintenance tools
• Construction and woodworking hand tools
Tool Storage & Organization — Core Business
• Professional tool chests, cabinets, and rolling tool storage systems
• Workshop organization systems and pegboard solutions
• Jobsite tool boxes and portable storage
• Modular tool storage systems for professional mechanics
Laser & Measurement Tools — Core Business
• Laser distance meters, laser levels, and laser alignment tools
• Digital calipers, micrometers, and precision measurement instruments
• Electronic stud finders and inspection cameras
• Thermal imaging devices for professional and DIY applications
Household Hardware & DIY — Core Business
• DURATECH branded home improvement and DIY hand tools
• Fasteners, anchors, hooks, and general hardware items
• Garden tools and outdoor maintenance products
• Cross-border e-commerce private-label tool brands for global platforms
Quick Facts
Headquarters
Hangzhou, Zhejiang, China
Founded
1993
Employees
15,000
Revenue
¥14.7 B (~$2.0B, FY2025)
Market cap
$4.9 B
Factories
Multiple large-scale manufacturing bases in Zhejiang, China
Presence
Leading Chinese hand tool and hardware manufacturer with extensive OBM brand development and cross-border e-commerce capabilities
Categories
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Industry rankings
Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: Official Website , Great Star Industrial Official Site
Sina Finance: Great Star (002444)
WORKPRO Official Brand Site
Wikipedia: Hand Tool Industry Overview