Brand VerifiedGermany
adidas AG
adidas
adidas AG is a world-leading sportswear brand headquartered in Herzogenaurach, Germany. Its core business comprehensively covers athletic footwear, apparel, and gear, deeply engaging in Textile & Apparel categories including men's performance wear, women's activewear, swimwear, and kids' clothing. In 2025, revenue reached €24.811 billion, with ~62,000 employees globally and products sold in over 160 countries. Listed on the Frankfurt Stock Exchange (ADS), adidas continues to lead in performance and culture through core technologies like Boost and Primeknit, iconic Originals series, and sustainability initiatives such as Primeblue/Primegreen.
Strengths: adidas' core strengths lie in its deep technological heritage and dual-drive strategy: Boost and Lightstrike cushioning technologies build a professional moat, while Originals retro series and YEEZY collaborations lead sneaker culture; long-term partnerships with top football clubs like Real Madrid and Bayern Munich form brand equity moats; in China, 95% of products are locally produced and 60% locally designed, demonstrating agile responsiveness; sustainability leadership with Primeblue/Primegreen materials widely adopted.
Weaknesses: adidas' main weaknesses include heavy reliance on Asian supply chains (92% of production), exposing it to geopolitical and labor cost volatility; potential U.S. tariffs could increase annual costs by ~$200 million; hyperinflation in emerging markets like Argentina caused over €1 billion in currency translation losses; post-Yeezy inventory digestion and reshaping of the lifestyle portfolio require time; intense competition in running from emerging brands like Hoka and On.Read MoreShow Less
Strengths: adidas' core strengths lie in its deep technological heritage and dual-drive strategy: Boost and Lightstrike cushioning technologies build a professional moat, while Originals retro series and YEEZY collaborations lead sneaker culture; long-term partnerships with top football clubs like Real Madrid and Bayern Munich form brand equity moats; in China, 95% of products are locally produced and 60% locally designed, demonstrating agile responsiveness; sustainability leadership with Primeblue/Primegreen materials widely adopted.
Weaknesses: adidas' main weaknesses include heavy reliance on Asian supply chains (92% of production), exposing it to geopolitical and labor cost volatility; potential U.S. tariffs could increase annual costs by ~$200 million; hyperinflation in emerging markets like Argentina caused over €1 billion in currency translation losses; post-Yeezy inventory digestion and reshaping of the lifestyle portfolio require time; intense competition in running from emerging brands like Hoka and On.
GermanyFounded 194962K+ / 100
Listed onXETRAADS
Listed market data
ADS · XETRA · weeklyHistory →- Market cap
- $32.1 B
- Share price
- EUR 168.10
- 1Y change
- +3.0%
- Recent change
- -2.7%
- Since first close
- -6.3%
11-02 → 11-03
from 2025-09
· updated 2026-11-03
Financial history
Full market historyMonthCloseMarket capChange
- 2026-11EUR 168.10$32.1 B-0.3%
- 2026-10EUR 168.55$32.2 B+16.0%
- 2026-09EUR 145.30$27.8 B-4.0%
- 2026-08EUR 151.40$28.9 B-5.0%
- 2026-07EUR 159.40$30.5 B-11.1%
- 2026-06EUR 179.40$34.3 B+7.7%
- 2026-05EUR 166.60$31.8 B+13.0%
- 2026-04EUR 147.40$28.2 B+7.9%
- 2026-03EUR 136.65$26.1 B-13.6%
- 2026-02EUR 158.20$30.2 B+6.1%
- 2026-01EUR 149.15$28.5 B-11.8%
- 2025-12EUR 169.05$32.3 B—
Monthly closes · 2025-12 – 2026-11 · Full market history
Ownership & Control
Latest available filings- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Brand
- Insiders
- —
- Institutions
- —
- Free float
- —
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
In the press
All coverage →5 latest headlines1- adidas AG (ADDDF) (Q3 2026) Earnings Call Highlights: Record Q3 - GuruFocuswww.gurufocus.com2026-10-31
- Adidas AG (ADDYY) PT Lowered to $143 at Bernstein SocGen Group - StreetInsiderwww.streetinsider.com2026-10-30
- Adidas AG : Berenberg remains Neutral - www.marketscreener.comwww.marketscreener.com2026-10-30
- adidas AG (ADDYY) Stock Forecasts - Yahoo Financefinance.yahoo.com2026-10-30
- Adidas’ Brand Provides a Competitive Advantage in the Attractive but Crowded Sportswear Space - Morningstarwww.morningstar.com2026-10-29
Headlines aggregated from public feeds. Sentiment tags are keyword-based, not editorial judgement.
**
Self-designed + Global Contract Manufacturing (Asset-light Model:
Outsourced production + Strategic partnerships)
• Global manufacturing facilities: Vietnam 43%, Indonesia 29%, China 18%
• Technical collaboration: Goodbaby contract manufacturing for baby products Kunshan base
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**
Company Profile: adidas AG is a global sportswear group headquartered in Herzogenaurach, Bavaria, Germany, trading on the Frankfurt Stock Exchange under ticker ADS also US OTC: ADDYY. The group reported annual sales of €21.427 billion in fiscal year 2024, with a brand heat score of 84/100.
Product Portfolio: The Kids & Youth line focuses on everyday children's wear and performance children's apparel.
• Everyday wear, accounting for 68% of children's wear revenue, includes Three Stripes sports collections, football training kits, basketball hoodies, and the Family Match series.
• Performance wear features Climacool quick-dry apparel, Rain.Rdy waterproof-breathable shell jackets, and UPF 50+ sun-protective garments.
Operating Model: adidas operates an asset-light brand model, concentrating on design, R&D, marketing, and retail while outsourcing all manufacturing to global contract suppliers, including a strategic partnership with Goodbaby Kunshan base for baby products.
Production Footprint: Manufacturing is deliberately diversified across Vietnam 43%, Indonesia 29%, and China 18%, supplemented by contract partners worldwide.
Distribution Network: Products reach consumers through company-owned retail stores, official e-commerce platforms — with dedicated kids sections at adidas.com.cn/kids and adidas.com/us/kids — and third-party wholesale partners including sports specialty stores and department stores.
Product Portfolio: The Kids & Youth line focuses on everyday children's wear and performance children's apparel.
• Everyday wear, accounting for 68% of children's wear revenue, includes Three Stripes sports collections, football training kits, basketball hoodies, and the Family Match series.
• Performance wear features Climacool quick-dry apparel, Rain.Rdy waterproof-breathable shell jackets, and UPF 50+ sun-protective garments.
Operating Model: adidas operates an asset-light brand model, concentrating on design, R&D, marketing, and retail while outsourcing all manufacturing to global contract suppliers, including a strategic partnership with Goodbaby Kunshan base for baby products.
Production Footprint: Manufacturing is deliberately diversified across Vietnam 43%, Indonesia 29%, and China 18%, supplemented by contract partners worldwide.
Distribution Network: Products reach consumers through company-owned retail stores, official e-commerce platforms — with dedicated kids sections at adidas.com.cn/kids and adidas.com/us/kids — and third-party wholesale partners including sports specialty stores and department stores.
Quick Facts
Headquarters
Herzogenaurach, Germany (Global Headquarters)
Founded
1949
Employees
62K+
Market cap
$32.1 B
Presence
160+ Countries
Listing
FWB : ADSCategories
20 categories · scroll for more
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Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: Official Website