Brand VerifiedUnited States

Helen of Troy Limited

Braun (Healthcare)

Helen of Troy is a global consumer products company that owns and operates the Braun healthcare product line under license, founded in 1968 in El Paso, Texas, USA. With projected consolidated revenue of ~$1.9 billion, the company generates 71-72% of sales from the US market. Its Braun ThermoScan ear thermometers are the #1 pediatrician-recommended brand in America.Strengths: Braun ThermoScan holds

United StatesEst. 196815000+~$1.9 BillionContract manufacturing in 8+ countriesNASDAQ: HELEScore 84

Business Nature

Helen of Troy operates an asset-light licensing and brand management model. The company licenses the Braun brand for healthcare products and contracts manufacturing to third-party suppliers across 8+ countries, focusing on omnichannel retail distribution rather than in-house production.

Core Business Areas

Home Health and Wellness – Core Business
• Braun ThermoScan ear thermometers – #1 pediatrician-recommended brand
• Braun blood pressure monitors for home cardiovascular monitoring
• Braun No Touch and forehead thermometers for family use
• Home environment products including air purifiers and humidifiers
• Vicks-branded healthcare products under license
• Personal care and grooming health devices

Industry Rankings

8Top 10 Home Medical Devices Brands

Brand

Corporate Report

Helen of Troy is a US-based consumer products company headquartered in El Paso, Texas. Founded in 1968. Revenue ~$1.9 billion. 15,000+ employees. Products sold in 90+ countries.

Business Overview

Helen of Troy operates the Braun healthcare product line through an exclusive licensing arrangement, along with owned brands OXO and Hydro Flask. Braun ThermoScan has achieved #1 pediatrician-recommended status for ear thermometers in the US.

Key Strengths

Braun ThermoScan dominates with top pediatrician recommendation; asset-light model generates premium margins without manufacturing CAPEX; strong omnichannel retail relationships with major US retailers; ThermoScan clinical accuracy creates strong brand trust.

Challenges & Outlook

71-72% US revenue dependency creates geographic concentration risk; revenue declining 4.6-5.8% due to consumer spending pressure; no proprietary manufacturing or core technology; non-healthcare product lines dilute category focus.

VerityRank Score

84/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

El Paso, Texas, USA

Founded

1968

Employees

15000+

Factories

Contract manufacturing in 8+ countries

Listing

NASDAQ: HELE

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: Official Website NASDAQ: HELE

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