Brand VerifiedChina

Henglin Home Furnishings Co., Ltd.

Henglin

Henglin Home Furnishings Co., Ltd. is a leading provider of integrated office living solutions in China and one of the world's largest office chair manufacturers, listed on the Shanghai Stock Exchange since 2017 (ticker: 603661). Headquartered in Anji, Zhejiang—China's "Hometown of Chairs"—the company operates through an in-house R&D and manufacturing model, deeply focusing on Office & Study Furniture, including ergonomic chairs, executive leather chairs, height-adjustable desks, conference training chairs, and premium office storage systems. Through acquisitions of Swiss Lista and Italian Nicoletti Home, Henglin has transformed from OEM manufacturing to cross-border DTC e-commerce. With 2025 revenue reaching RMB 11.5-12.8 billion, products exported to over 100 countries, and production bases in Anji, Vietnam, and Switzerland, the company boasts annual capacity exceeding 12 million office chairs and 800,000 height-adjustable desks, employing approximately 9,500-11,000 people. Leveraging its digital "Future Factory" and explosive growth on channels like TikTok Shop, Henglin is accelerating its transition from "manufacturing king" to "global brand".

Strengths: Henglin's core strength lies in its unparalleled manufacturing scale and supply chain integration. As the global export champion in office chairs, it produces over 12 million units annually with deep technical expertise in core components like gas lifts and mechanisms. Through the acquisition of Swiss Lista and integration of NOVAHOFF overseas warehouses, it has achieved a closed-loop "factory-to-consumer" model, with cross-border e-commerce contributing over 45% of revenue for the first time, consistently ranking among top office furniture sellers on Amazon and TikTok Shop.

Weaknesses: Henglin's primary weaknesses include over-reliance on overseas markets (over 70% of revenue), exposing it to multiple external risks such as RMB exchange rate fluctuations, Red Sea shipping instability, and EU anti-dumping investigations, which eroded approximately 3-5% of margins in 2025. Its own-brand development remains in transition, with overseas market brand awareness lagging behind specialized DTC competitors. Additionally, management integration pressures following Vietnam base expansion cannot be overlooked.

Business Nature

Independent R&D & Manufacturing ODM/OEM + Cross-border E-commerce Private Label DTC*

Core Business Areas

**12. Office & Study Industry — 🌟 Henglin's Founding Foundation and Global Dominant Domain** **12.1 Desks for Work — 🌟 Core Business** * **Height-adjustable Standing Desks: 🌟 Core** (Henglin has deep technological expertise in lift column systems, with extremely high export volumes). * L-shaped Corner Desks, Solid Wood Executive Desks: Standard operations. * Sofa Side Tables: Standard operations. **12.2 Office Chairs — 🌟 Core Business** * **Ergonomic Chairs: 🌟 Core** (Henglin holds the most global patents in this category, with industry-leading lumbar and back support technology). * Executive Leather Chairs: 🌟 Core. * Conference Chairs/Folding Guest Chairs: 🌟 Core. **12.3 Storage Shelving & Cabinets — Standard Operations** * Filing Cabinets, Mobile Carts Steel and Board Materials. **12.4 Kids' Study — Standard Operations** Experiencing rapid growth, primarily focused on height-adjustable study desks. **12.5 Meeting Space Solutions — 🌟 Core Business** * Training Chairs, Office Partition Screens Strong capability in bulk B-end procurement. **12.6 Desktop Accessories — Standard Operations** Monitor arms, etc..

Corporate Report

Henglin Home Furnishings Co., Ltd. (SSE: 603661), founded in 1998 and headquartered in Anji, Zhejiang Province — China's "capital of chair manufacturing" — has completed a pivotal transformation from a pure OEM/ODM manufacturer to a hybrid DTC cross-border e-commerce + own brand model. By 2025, the company achieved record annual revenue of approximately RMB 115–128 billion (USD 16–18 billion), with cross-border e-commerce contributing over 45% of sales for the first time. The company employs roughly 9,500–11,000 staff globally and exports to over 100 countries.

Core Business

Henglin operates as an independent R&D and manufacturing company (ODM/OEM) + cross-border e-commerce private label (DTC) model. As one of the world's largest office chair manufacturers with annual capacity exceeding 12 million units, the company has expanded beyond traditional seating into full-home solutions. The portfolio spans ergonomic office chairs, motorized height-adjustable desks (800,000 units/year capacity), functional recliners and massage chairs (1.5 million sets/year), industrial storage systems, and outdoor leisure furniture. Proprietary brands include Nouhaus (Amazon sales leader) and Lista (Swiss subsidiary for European high-end market).

Global Presence

Henglin operates 3 major industrial parks in Anji (over 500,000 sqm), a Vietnam base (to mitigate tariff risks), and Swiss Lista subsidiary serving Europe's high-end industrial storage market. The company exports to 100+ countries with a workforce of 9,500–11,000 employees. Core product capacities: 12 million office chairs, 1.5 million functional sofas, and 800,000 motorized standing desks annually. The Anji "Future Factory" achieved 70% automation in chair assembly.

Key Strengths

Henglin's competitive advantages include its unmatched scale in office seating as one of the world's largest manufacturers, strong OEM client portfolio (IKEA, Staples, Office Depot), and rapidly growing DTC cross-border e-commerce business contributing over 45% of sales. The company ranked top-three on TikTok Shop during U.S. Black Friday in furniture category. Brand heat score of 895/1,000 reflects strong financials, global supply chain resilience, and excellent consumer ratings for the Nouhaus ergonomic chair brand.

VerityRank Score

VerityRank Score of 79/100

VerityRank Score

79/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Anji County, Huzhou, Zhejiang, China

Founded

1998

Employees

9.5K+

Factories

12.8 Million+ Units/Year

Listing

SSE : 603661

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: SSE : 603661

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