Henglin Home Furnishings Co., Ltd. is a leading provider of integrated office living solutions in China and one of the world's largest office chair manufacturers, listed on the Shanghai Stock Exchange since 2017 (ticker: 603661). Headquartered in Anji, Zhejiang—China's "Hometown of Chairs"—the company operates through an in-house R&D and manufacturing model, deeply focusing on Office & Study Furni
**12. Office & Study Industry — 🌟 Henglin's Founding Foundation and Global Dominant Domain**
**12.1 Desks for Work — 🌟 Core Business**
* **Height-adjustable Standing Desks: 🌟 Core** (Henglin has deep technological expertise in lift column systems, with extremely high export volumes).
* L-shaped Corner Desks, Solid Wood Executive Desks: Standard operations.
* Sofa Side Tables: Standard operations.
**12.2 Office Chairs — 🌟 Core Business**
* **Ergonomic Chairs: 🌟 Core** (Henglin holds the most global patents in this category, with industry-leading lumbar and back support technology).
* Executive Leather Chairs: 🌟 Core.
* Conference Chairs/Folding Guest Chairs: 🌟 Core.
**12.3 Storage Shelving & Cabinets — Standard Operations**
* Filing Cabinets, Mobile Carts Steel and Board Materials.
**12.4 Kids' Study — Standard Operations** Experiencing rapid growth, primarily focused on height-adjustable study desks.
**12.5 Meeting Space Solutions — 🌟 Core Business**
* Training Chairs, Office Partition Screens Strong capability in bulk B-end procurement.
**12.6 Desktop Accessories — Standard Operations** Monitor arms, etc..
Corporate Report
# Henglin Home Furnishings – Executive Summary
Henglin Home Furnishings Co., Ltd. (SSE: 603661), founded in 1998 and headquartered in Anji, Zhejiang Province—known as China's "capital of chair manufacturing"—has completed a pivotal transformation from a pure OEM/ODM manufacturer into a hybrid DTC cross-border e-commerce + own brand model. By 2025, the company achieved record annual revenue of approximately RMB 115–128 billion (USD 16–18 billion), with cross-border e-commerce contributing over 45% of sales for the first time. Henglin operates three major industrial parks in Anji (over 500,000 sqm), a strategically expanded Vietnam base to mitigate tariff risks, and the Swiss Lista subsidiary serving Europe's high-end industrial storage market. The company employs roughly 9,500–11,000 staff globally, exporting to over 100 countries.
As one of the world's largest office chair manufacturers with annual capacity exceeding 12 million units, Henglin has expanded its core business beyond traditional seating into full-home solutions. The portfolio spans ergonomic office chairs, motorized height-adjustable desks (800,000 units/year capacity), functional recliners and massage chairs (1.5 million sets/year), industrial storage systems, and outdoor leisure furniture leveraging its aluminum and mesh expertise. A proprietary brand heat score of 895/1,000 reflects strong financials, global supply chain resilience, high OEM client visibility (IKEA, Staples, Office Depot), and excellent consumer ratings—particularly for the Nouhaus brand's ergonomic chairs dominating Amazon sales rankings.
Positive 2025–2026 developments include a top-three TikTok Shop ranking during U.S. Black Friday sales, national "Green Factory" certification with 90%+ material recyclability, and full digitization of the Anji "Future Factory" achieving 70% automation in chair assembly. Strategic acquisitions also strengthened capabilities: NOVAHOFF's overseas warehouse integration enabled a "factory-to-consumer" closed loop, while Lista's intelligentization upgrade targeted the global high-end industrial storage market.
Key risks include EU anti-dumping investigations accelerating production shifts to Vietnam and Eastern Europe, plus 3–5% profit erosion from RMB exchange volatility and Red Sea shipping disruptions given 70%+ overseas exposure. Henglin exemplifies the "manufacturing king turned retail" success story, leveraging unmatched scale in office seating while rapidly capturing market share in motorized desks and smart home integration through accumulated expertise in linear drive technology.
