Brand VerifiedChina

Hunan Mendale Home Textile Co., Ltd.

Mendale

Hunan Mendale Home Textile Co., Ltd. (Stock Code: 002397.SZ) is a leading home textiles brand enterprise in China, headquartered in Changsha. Positioned as a “premium bedding expert,” its core business encompasses bedding sets, duvets/pillows, and wedding home textiles, with strategic extensions into loungewear and home furnishings soft furnishings. Through its multi-brand portfolio including “Mendale” and “MINE,” and an omnichannel network comprising over 2,000 offline terminals nationwide and online platforms, Mendale has established strong brand recognition in China's mid-to-high-end home textiles market. With 2023 revenue of approximately RMB 2.3 billion, it is a benchmark listed company in the home textiles sector on the Shenzhen Stock Exchange.

Strengths: Mendale's core strengths are its powerful brand equity built over decades in the Chinese market, particularly its exceptionally high trust and market share in emotional consumption scenarios such as weddings; concurrently, its network of over 2,000 offline retail terminals located in core business districts of high-tier cities nationwide forms a deep channel moat, serving as a crucial foundation for brand experience, market reach, and sales conversion.

Weaknesses: Mendale's main weaknesses stem from its position in the home furnishings sector, where its performance is highly correlated with the health of China's real estate market and consumer confidence, subjecting its growth to significant cyclical volatility; furthermore, it faces intense competition from emerging brands and soaring traffic costs in online channels, coupled with a gradually saturating domestic market and slow progress in international expansion, creating long-term growth bottlenecks.

Business Nature

Self-owned manufacturing Changsha production base with an annual capacity of 20 million pieces + cooperative cultivation of select raw materials Xinjiang long-staple cotton Self-built industrial parks Changsha + Nantong, covering the complete production chain from spinning to finished products; No OEM or licensed production

Core Business Areas

Bedding Sets Seven-Star Care Series anti-static fabrics, wedding jacquard four-piece sets, premium down bedding Duvets & Pillows Silk duvets national patent filling technology, latex pillows origin: Thailand, soy fiber duvets Bathroom Textiles High-weight bath towels 600 GSM, infant antibacterial bathrobes Rugs & Mats Bedroom memory foam cushioned mats, bathroom diatomite absorbent mats Home Decoratives Chinese-style embroidered throw pillows, windowsill cushions Palace Museum collaboration series Wedding Collections Core Business "Dragon & Phoenix Auspicious" embroidered bedding, red six-piece sets accounting for over 35% of revenue Baby & Pet Products Infant anti-kick blankets constant temperature technology, baby sleep bags Class A antibacterial Hotel Linens 600-thread count combed cotton sheets supplier to Huazhu and Jinjiang Hotels groups - Not Covered Curtains and window sheers 9.5, tablecloths and dining decorations 9.6, kitchen textiles 9.7

Industry Rankings

6Supplier Rankings in the Home Textiles & Fabrics Industry

Mfr

6Factory Rankings in the Home Textiles & Soft Furnishings Industry

Mfr

8Company Rankings in the Home Textiles & Soft Furnishings Industry

Brand

9Brand Rankings in the Home Textiles & Fabrics Industry

Brand

Corporate Report

Hunan Mendale Home Textile Co., Ltd. (Shenzhen Stock Exchange: 002397) is a leading Chinese home textile brand headquartered in Changsha, Hunan Province, China. Positioned in the mid-to-high-end market segment, the company operates as both a brand operator and vertically integrated manufacturer, controlling core production capabilities while maintaining strong design and R&D capabilities. With approximately 3,000 employees and annual revenues of approximately RMB 2.3 billion (2023), Mendale ranks among China's top three home textile brands alongside Luolai and Fuanna.

Core Business

Mendale's primary business focuses on premium bedding products including Bedding Sets such as the Seven-Star Care Series with anti-static fabrics, wedding jacquard four-piece sets, and premium down bedding; Duvets and Pillows featuring silk duvets with national patent filling technology, latex pillows from Thailand, and soy fiber duvets; Bathroom Textiles including high-weight bath towels at 600 GSM and infant antibacterial bathrobes; and Rugs and Mats including bedroom memory foam cushioned mats and bathroom diatomite products. The company operates self-owned manufacturing with an annual capacity of 20 million pieces and cooperative cultivation of select raw materials including Xinjiang long-staple cotton.

Global Presence

Mendale operates self-built industrial parks in Changsha and Nantong, covering the complete production chain from spinning to finished products with no OEM or licensed production. The company's retail network spans high-end malls and specialty stores across China's major cities, with particular strength in wedding markets and high-end hotel partnerships. While primarily focused on the domestic Chinese market, Mendale's brand recognition and quality positioning support its mid-to-high-end market leadership.

Key Strengths

Mendale's competitive advantages include its strong brand recognition in China's mid-to-high-end home textile market, comprehensive vertical integration from spinning to finished products, and leadership position in wedding and high-end hotel textile markets. The company's Seven-Star Care technology with anti-static fabrics and national patent silk duvet filling technology demonstrate innovation capabilities. With approximately 3,000 employees and annual revenues around RMB 2.3 billion, Mendale maintains robust market positioning as one of China's top three home textile brands with strong retail and e-commerce channel management.

VerityRank Score

VerityRank Score of 81/100

VerityRank Score

81/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Changsha, Hunan, China

Founded

1956

Employees

3K+

Listing

SZSE: Listed

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: SZSE : 002397

Back to Rankings

Hunan Mendale Home Textile Co., Ltd.​