Hunan Mendale Home Textile Co., Ltd.
Mendale
Hunan Mendale Home Textile Co., Ltd. (Stock Code: 002397.SZ) is a leading home textiles brand enterprise in China, headquartered in Changsha. Positioned as a “premium bedding expert,” its core business encompasses bedding sets, duvets/pillows, and wedding home textiles, with strategic extensions into loungewear and home furnishings soft furnishings. Through its multi-brand portfolio including “Mendale” and “MINE,” and an omnichannel network comprising over 2,000 offline terminals nationwide and online platforms, Mendale has established strong brand recognition in China's mid-to-high-end home textiles market. With 2023 revenue of approximately RMB 2.3 billion, it is a benchmark listed company in the home textiles sector on the Shenzhen Stock Exchange.
Strengths: Mendale's core strengths are its powerful brand equity built over decades in the Chinese market, particularly its exceptionally high trust and market share in emotional consumption scenarios such as weddings; concurrently, its network of over 2,000 offline retail terminals located in core business districts of high-tier cities nationwide forms a deep channel moat, serving as a crucial foundation for brand experience, market reach, and sales conversion.
Weaknesses: Mendale's main weaknesses stem from its position in the home furnishings sector, where its performance is highly correlated with the health of China's real estate market and consumer confidence, subjecting its growth to significant cyclical volatility; furthermore, it faces intense competition from emerging brands and soaring traffic costs in online channels, coupled with a gradually saturating domestic market and slow progress in international expansion, creating long-term growth bottlenecks.Read MoreShow Less
Strengths: Mendale's core strengths are its powerful brand equity built over decades in the Chinese market, particularly its exceptionally high trust and market share in emotional consumption scenarios such as weddings; concurrently, its network of over 2,000 offline retail terminals located in core business districts of high-tier cities nationwide forms a deep channel moat, serving as a crucial foundation for brand experience, market reach, and sales conversion.
Weaknesses: Mendale's main weaknesses stem from its position in the home furnishings sector, where its performance is highly correlated with the health of China's real estate market and consumer confidence, subjecting its growth to significant cyclical volatility; furthermore, it faces intense competition from emerging brands and soaring traffic costs in online channels, coupled with a gradually saturating domestic market and slow progress in international expansion, creating long-term growth bottlenecks.
Listed market data
002397 · SZSE · weeklyHistory →- Market cap
- $346 M
- Share price
- CNY 3.08
- 1Y change
- -26.1%
- Recent change
- +0.0%
- Since first close
- -14.7%
11-02 → 11-03
from 2025-09
Financial history
Full market history- 2026-11CNY 3.08$346 M+1.7%
- 2026-10CNY 3.03$341 M-15.6%
- 2026-09CNY 3.59$403 M-1.6%
- 2026-08CNY 3.65$410 M+6.1%
- 2026-07CNY 3.44$387 M-9.9%
- 2026-06CNY 3.82$429 M-20.4%
- 2026-05CNY 4.80$539 M-0.6%
- 2026-04CNY 4.83$543 M+26.4%
- 2026-03CNY 3.82$429 M-13.2%
- 2026-02CNY 4.40$495 M-1.1%
- 2026-01CNY 4.45$500 M+10.4%
- 2025-12CNY 4.03$453 M—
Ownership & Control
Latest available filings- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Brand & Manufacturer
- Insiders
- —
- Institutions
- —
- Free float
- —
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
Mendale's core business centers on mid-to-high-end bedding products, including bedding sets such as the Seven-Star Care Series with anti-static fabrics, wedding jacquard four-piece sets, and premium down bedding; silk duvets with national patent filling technology, latex pillows from Thailand, and soy fiber duvets. The company also produces bathroom textiles such as high-weight 600 GSM bath towels and infant antibacterial bathrobes, plus rugs and mats including bedroom memory foam cushioned mats and bathroom diatomite products. Vertically Integrated Manufacturing
The company controls the complete production chain from spinning to finished products through self-built industrial parks in Changsha and Nantong, with no OEM or licensed production. Self-owned manufacturing delivers an annual capacity of 20 million pieces, supported by cooperative cultivation of select raw materials including Xinjiang long-staple cotton. Market Position and Scale
With approximately 3,000 employees and annual revenues of around RMB 2.3 billion 2023, Mendale ranks among China's top three home textile brands alongside Luolai and Fuanna. Its retail network spans high-end malls and specialty stores across China's major cities, with particular strength in wedding markets and high-end hotel partnerships. Brand and Innovation
Mendale holds strong brand recognition in China's mid-to-high-end home textile segment, supported by innovation capabilities including Seven-Star Care technology with anti-static fabrics and national patent silk duvet filling technology. The company maintains robust positioning through strong retail and e-commerce channel management.
Quick Facts
Headquarters
Changsha, Hunan, China
Founded
1956
Employees
3K+
Market cap
$346 M
Presence
20+ Countries
Listing
SZSE: Listed
Categories
11 categories · scroll for more
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Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: SZSE : 002397