Brand VerifiedCanada

Indochino Inc.

Indochino

Indochino Inc. is a Canadian made-to-measure menswear and womenswear brand that sells custom suits, shirts and outerwear directly to consumers, positioning itself as the largest made-to-measure apparel brand in the world.
Headquartered in Vancouver, British Columbia, the company was founded in 2007 and began as an online-only tailor before becoming one of the first digital-native retailers to open permanent physical stores. It now employs more than 600 people and operates 90+ showrooms across North America, supported by offices and production teams worldwide.
Indochino's model combines e-commerce with in-person fittings. In a showroom, a style guide measures the customer and helps select fabric, lapels, lining and detailing; the order is then cut and crafted to spec and shipped in roughly two weeks. The range spans suits, tuxedos, shirts, chinos and overcoats, plus a selection of ready-to-wear pieces. The company uses a patented made-to-measure technology platform and sources fabric from leading global mills.
Its position in the industry rests on democratising tailoring: a custom-fitted garment at a mid-market price instead of off-the-rack sizing. Key developments include a 2018 strategic investment from Japanese trading house Mitsui & Co. and a 2021 partnership with Nordstrom that placed custom apparel shops inside Nordstrom stores. Indochino also extended its offer from menswear into womenswear, widening the customer base while keeping the same fit-by-measurement proposition.
The brand is privately held and does not publish audited financial statements, so revenue and profitability figures are not part of this profile.

Business Nature

Digital custom apparel brand: • In-house design, brand management, and retail operations • Production fully outsourced to partner factories primarily in China • Online booking paired with in-person measurement model M2C

Core Business Areas

Personalized Gear — [Core Business Model] - Full custom suits/shirts: Customers can select fabrics, styles collar, buttons, lining, etc., and monogram embroidery online for complete personalization. - Custom coats/bottoms: Personalized customization services coordinated with suits. Small Batch — [Emerging Business] - Wedding party suits: Batch custom suit services for grooms and their wedding party in unified styling. - Corporate team apparel: Custom suit services for small businesses and startups' executive teams. Corporate Workwear - Executive suits: Custom suit services for corporate clients with unified styling and company logo embroidery. Category numbers: 13.4, 13.5, 13.1 Note: Indochino does not operate in other categories 13.2, 13.3, 13.6. Its core business is providing cost-effective personalized formal wear customization for individuals and small groups through digital processes.

Industry Rankings

10Company Rankings in the Custom & Group Apparel Industry

Brand

10Brand Rankings in the Custom-made Clothing Industry

Brand

Corporate Report

Indochino Inc. is a Vancouver-based online custom menswear brand and a pioneer in the direct-to-consumer custom tailoring market in North America. Founded on an asset-light business model, the company partners with global suppliers—most notably China's Dayang Group—to produce custom garments without owning manufacturing facilities. Indochino was acquired by Tailored Brands in 2021 and maintains a brand heat score of 77/100, reflecting strong recognition within the online custom menswear segment but limited global brand influence.

Core Business

Indochino's core business lies in online personalized custom menswear, combining e-commerce platform functionality with third-party manufacturing. The company guides customers through an online measurement and style selection process, with production handled by international partners and direct-to-consumer delivery. Its retail presence consists of dozens of "guide showrooms" across major North American cities, providing professional measurement consultation while maintaining online sales as the primary revenue channel. The company serves the North American market (U.S. and Canada) while offering limited international shipping.

Global Presence

Indochino operates primarily in the North American market, encompassing the United States and Canada. With dozens of guide showrooms strategically located across major cities, the company maintains a physical presence while relying on its digital platform as the main revenue driver. The brand's asset-light approach means it operates without owned manufacturing facilities, instead leveraging partnerships with international suppliers to fulfill production. Market penetration remains heavily concentrated in North America, limiting its global footprint.

Key Strengths

Indochino benefits from first-mover advantage in online custom tailoring, having successfully bridged the market gap between off-the-rack menswear and high-end bespoke services. Its innovative business model reduces traditional customization costs, delivering price competitiveness while maintaining product quality. The parent company's resources provide valuable supply chain synergies and channel support. However, the brand faces ongoing pressure to enhance product quality and shed the "affordable custom" perception, while intensifying competition from traditional brands' digital expansion and emerging custom players poses strategic risks.

VerityRank Score

VerityRank Score of 77/100

VerityRank Score

77/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Vancouver, BC, Canada

Founded

2007

Employees

200+

Listing

Private / Unlisted

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: Refer to the official company website and public filings.

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