Dare Power Dekor Home Co., Ltd. (Power Dekor Group) is the absolute leader in China's wood flooring industry and a flagship enterprise in forestry industry. Its core brand "Power Dekor" was founded in 1995, and the parent company was listed on the Shenzhen Stock Exchange in 1999 (ticker: 000910.SZ), headquartered in Danyang, Jiangsu, China. Operating through a vertically integrated green supply ch
ChinaEst. 199520K+14+ FactoriesSZSE：000910
Business Nature
A self-manufacturing entity with a complete vertical green industry chain spanning fast-growing forest resources, substrate processing, and flooring manufacturing.
Core Business Areas
Stone, Wood & Flooring
Key Focus | Business Positioning: [Core Business] company's primary business and profit pillar
2025 Latest Product Portfolio:
- Residential Wood Flooring: Laminate flooring, three-layer solid wood flooring, multi-layer solid wood flooring (2025 flagship: "30th Anniversary Exclusive Series" extra-large seamless planks, and premium solid wood "Aspen" collection)
- New Eco-Friendly/Composite Flooring: SPC Stone Polymer Composite flooring, WPC Wood Plastic Composite flooring
- Commercial Resilient Flooring Shengxiang Yuanwei brand: Homogeneous sheet, composite sheet, LVT premium resilient tiles, flexible stone flooring. Designed for healthcare, education, and senior care public spaces
- Sports Flooring: Resilient sports flooring systems, professional wood sports flooring
- Engineered Wood Substrates Daya Engineered Wood: Medium and high-density fiberboard MDF, premium particleboard serving as core supplier for leading brands across the industry
Dare Power Dekor Home Co., Ltd. (stock code: 000910.SZ), headquartered in Danyang, Jiangsu Province, China, is the listed parent company of Power Dekor, China's leading wood flooring brand. Established in 1995, the group operates a fully integrated green supply chain spanning from fast-growing timber plantations and engineered wood production through to finished flooring and custom cabinetry. With over 25 million cumulative users and a network of nearly 3,000 direct stores across China, Power Dekor has maintained its position as the dominant force in China's residential wood flooring sector for over two decades.
Core Business
The company's primary operations center on the manufacture and sale of engineered wood panels and wood flooring products, which together form the backbone of its revenue. Its flagship brand, Power Dekor, commands the largest market share among domestic wood flooring producers and serves as the primary vehicle through which the group engages end consumers. Beyond flooring, the company has progressively expanded into adjacent categories including wooden doors, wardrobes, and wall paneling systems, positioning itself as a "flooring-to-doors-to-walls" integrated solution provider. This strategic pivot toward a full-home custom (custom home furnishing) model reflects the company's effort to reduce its reliance on the volatile new-construction housing market by capturing demand from renovation and replacement segments. The group maintains full in-house manufacturing capabilities across its vertically integrated green supply chain, controlling everything from raw timber sourcing through to finished product assembly.
Global Presence
Power Dekor operates from 4 major manufacturing hubs and 14 intelligent production facilities, including 8 panel substrate factories with a combined annual capacity exceeding 2.2 million cubic meters, and 10 flooring and accessory factories producing more than 64 million square meters per year. Within China, the brand maintains over 40 regional subsidiaries and a distribution network of nearly 3,000 branded storefronts. Internationally, the group has commercial presence in over 30 countries and regions, including the United States, Canada, Germany, South Korea, Australia, and Japan, supported by 55 overseas business partners. Total headcount across the Dare Power Dekor ecosystem is estimated at over 20,000 employees, with approximately 6,500 employed directly at the parent company's core manufacturing sites.
Key Strengths
Power Dekor's most durable competitive advantage lies in its proprietary ver
