Brand VerifiedSpain

Roca Corporación Empresarial, S.A.

Roca Corporación Empresarial, S.A. is the world's largest sanitary ceramics manufacturer and a leading bathroom space solutions provider, renowned for its exceptional design and European craftsmanship, headquartered in Barcelona, Spain. As a non-listed family-owned enterprise, Roca’s business is highly focused on a complete bathroom ecosystem, with its absolute core being the full range of bathroo

SpainEst. 191720K+78+ FactoriesUnlisted

Business Nature

Company: Roca Vertically Integrated Global Bathroom Manufacturer: • Independent design, R&D, production, and global distribution • Owned factories + global supply chain network • Focused on own brands, no contract manufacturing Manufacturing Network: Spain: 12 production facilities Other European countries: 15 production facilities Asia: 8 production facilities Americas: 5 production facilities Annual production: 30+ million bathroom products Automation level: 75% of processes automated Workforce: 24,000+ global employees R&D Capabilities: R&D centers: 6 global R&D centers Spain, China, Brazil, Russia, India, Poland R&D personnel: 1,200+ R&D engineers Patents: 5,000+ technical patents Annual R&D investment: €90 million

Core Business Areas

Company: Roca | Field: Core Toilets & Smart Seats — [Core Advantages] Smart Toilets: Inspira Series Smart Toilets Wall-mounted Toilets: Wall-Hung Water-Saving Toilets Water-Saving Toilets: W+W Water-Saving Toilet Series Smart Toilet Seats: Smart Seat Cover Series Showerheads & Showers — [Technology Leadership] Thermostatic Showerheads: Thermostatic Shower Systems Overhead Showerheads: Rain-Style Overhead Showerheads Handheld Showerheads: Handheld Shower Spray Heads Shower Systems: Whole-House Shower Solutions Bathroom Vanity Combos — [Superior Design] Mirror Cabinet Combos: Bathroom Vanity Combo Series Floating Vanities: Wall-Hung Bathroom Vanities Double Sink Vanities: Double-Basin Bathroom Vanities Smart Mirror Cabinets: Anti-Fog Smart Mirror Cabinets Shower Enclosure Partitions — [Safe & Reliable] Linear Shower Enclosures: Straight Shower Enclosures Diamond Shower Enclosures: Corner Shower Enclosures Curved Sliding Doors: Curved Glass Doors Explosion-Proof Glass: Safety Tempered Glass Doors Safety & Functional Accessories — [Human-Centered Design] Electric Heated Towel Rails: Electric Heated Towel Racks Diatomaceous Earth Bath Mats: Quick-Drying Bathroom Mats Shower Seats: Shower Seats Safety Grab Bars: Anti-Slip Safety Grab Bars Hardware & Fittings — [Precision Manufacturing] Pull-Out Faucets: Pull-Out Faucets Basin Drainers: Basin Drainage Systems Hidden Floor Drains: Linear Hidden Floor Drains Angle Valve Sets: Angle Valve Sets Bathroom Storage — [Space Optimization] Wall-Mounted Niches: Built-In Niches Rotating Shelves: Rotating Storage Racks Over-Toilet Shelves: Over-Toilet Storage Shelves Toothbrush Sanitizer Racks: UV Toothbrush Sanitizers Classification Codes: 8.1, 8.2, 8.3, 8.4, 8.5, 8.6, 8.7 Note: Roca achieves full-category coverage in the bathroom fixtures sector, with design aesthetics and cost-effectiveness as core competitive advantages. Toilets & Smart Seats 35% of Bathroom Revenue Core Advantage Products: Smart Toilets: Inspira Series Smart Toilets, Price €800-€3,000 Wall-Mounted Toilets: Wall-Hung Water-Saving Toilets, Price €600-€2,500 Water-Saving Toilets: W+W Water-Saving Toilets, Price €400-€1,800 Smart Toilet Seats: Smart Seat Covers, Price €300-€1,200 Showerheads & Showers 25% of Bathroom Revenue Technology-Leading Products: Thermostatic Showerheads: Thermostatic Shower Systems, Price €300-€1,200 Overhead Showerheads: Rain-Style Overhead Showerheads, Price €200-€800 Shower Systems: Whole-House Shower Solutions, Price €1,000-€2,500 Handheld Showerheads: Handheld Shower Spray Heads, Price €100-€400 Bathroom Vanity Combos 15% of Bathroom Revenue Superior Design Products: Mirror Cabinet Combos: Bathroom Vanity Combos, Price €600-€2,000 Floating Vanities: Wall-Hung Bathroom Vanities, Price €800-€2,500 Double Sink Vanities: Double-Basin Bathroom Vanities, Price €1,200-€3,000 Smart Mirror Cabinets: Anti-Fog Smart Mirror Cabinets, Price €400-€1,200 Shower Enclosure Partitions 8% of Bathroom Revenue Safe & Reliable Products: Linear Shower Enclosures: Straight Shower Enclosures, Price €500-€1,800 Diamond Shower Enclosures: Corner Shower Enclosures, Price €600-€2,000 Curved Sliding Doors: Curved Glass Doors, Price €400-€1,500 Explosion-Proof Glass: Safety Tempered Glass Doors, Price €300-€1,200 Safety & Functional Accessories 7% of Bathroom Revenue Human-Centered Products: Electric Heated Towel Rails: Electric Heated Towel Racks, Price €150-€500 Diatomaceous Earth Bath Mats: Quick-Drying Mats, Price €30-€120 Shower Seats: Shower Seats, Price €80-€250 Safety Grab Bars: Anti-Slip Safety Grab Bars, Price €60-€200 Hardware & Fittings 8% of Bathroom Revenue Precision Manufacturing Products: Pull-Out Faucets: Pull-Out Faucets, Price €200-€800 Basin Drainers: Drainage Systems, Price €40-€150 Hidden Floor Drains: Linear Floor Drains, Price €100-€400 Angle Valve Sets: Angle Valve Sets, Price €80-€250 Bathroom Storage 2% of Bathroom Revenue Space Optimization Products: Wall-Mounted Niches: Built-In Niches, Price €120-€400 Rotating Shelves: Rotating Storage Racks, Price €100-€350 Over-Toilet Shelves: Over-Toilet Storage Shelves, Price €80-€300 Toothbrush Sanitizer Racks: UV Sanitizers, Price €60-€250

Industry Rankings

4Manufacture Rankings in the Bathroom Fixtures Industry

Mfr

6Brand Rankings in the Bathroom Fixtures Industry

Brand

Corporate Report

# Summary: Roca Corporación Empresarial, S.A. **Overview** Roca Group is a privately held, globally leading sanitary ware manufacturer headquartered in Barcelona, Spain. Founded in 1917, the company specializes exclusively in bathroom fixtures (Category 8), offering comprehensive product lines across all sub-categories and integrated bathroom space solutions. The group operates under multiple brands including Roca, Laufen, Jika, Parryware, Celite, and Ying, serving markets in 170 countries. **Financial Performance & Industry Position** According to *Ceramic World Review*, Roca has ranked as the world's largest sanitary ceramics manufacturer for seven consecutive years. In 2024, the company produced approximately 23 million pieces and achieved consolidated revenue of €1.948 billion, with over 80% coming from exports. The brand is preferred by luxury hotel chains such as Fairmont and Ritz-Carlton, and has received prestigious design awards including the iF Design Award and GBE Hotel Design Award. **Global Operations & Recent Activity** Roca operates approximately 78 manufacturing facilities worldwide and employs around 20,000 people. The company entered China in 1997 and now operates three production bases in Foshan (Guangdong), Suzhou (Jiangsu), and Tangshan (Hebei), comprising nine factories total. In 2025, Roca continued its acquisition strategy by purchasing Australia's Phoenix faucet brand and Italy's Antonio Lupi design brand. The company showcased innovations at the 2025 Frankfurt ISH exhibition, including the In-Wash® Vorea smart toilet and Roca Aquafy® water filtration system. Roca has also achieved EcoVadis Platinum status, placing it in the global top 1% for sustainability performance.

Quick Facts

Headquarters

Barcelona, Catalonia, Spain

Founded

1917

Employees

20K+

Factories

78+ Factories

Listing

Private / Unlisted