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The Scotts Miracle-Gro Company
Brand VerifiedUnited States

The Scotts Miracle-Gro Company

Scotts Miracle-Gro

The Scotts Miracle-Gro Company is the world's leading consumer lawn and garden products company, founded in 1868 as a premium grass seed distributor. Headquartered in Marysville, Ohio, USA, Scotts operates 62 manufacturing plants and 17 distribution centers primarily serving North America with 5,200 employees and US$3.41 billion in FY2025 revenue.

Strengths:
Unrivaled North American consumer lawn & garden brand dominance: Flagship brands Miracle-Gro, Ortho, and Scotts hold commanding market share in the US home improvement retail channel, with an exceptionally dense supply chain network optimized for seasonal peak demand at retailers like Home Depot and Walmart.
Successful inventory normalization and operational reset: After pandemic-era overstocking plagued profitability, the company completely cleared excess inventory by 2025 and rightsized headcount from 6,100 to 5,200, setting the stage for leaner operations and improved working capital in 2026.
Weather-resilient product diversification: Expansion into hydroponics, indoor growing systems, and specialty cultivation media provides revenue diversification beyond weather-dependent outdoor lawn and garden categories.

Weaknesses:
Free cash flow collapse and deleveraging constraints: Free cash flow plummeted from US$584 million in FY2024 to just US$235 million in FY2025 due to inventory liquidation costs, forcing suspension of share buybacks and M&A to prioritize aggressive debt repayment.
Narrow geographic and channel concentration: Overwhelming reliance on the US/Canadian big-box retail channel exposes Scotts to retailer inventory management decisions and limits global growth options compared to diversified multinational agrochemical peers.
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United StatesEst. 18685,200 (2025)US$3.41 billion (FY2025)62 manufacturing/packaging plants and 17 distribution centers in the United StatesNYSE:SMGScore 85
Last Updated: August 2026·By VerityRank Research Team·Methodology

Business Nature

The Scotts Miracle-Gro Company is North America's dominant branded consumer lawn and garden products company, managing a portfolio of category-leading brands including Miracle-Gro, Ortho, Scotts, and Tomcat. Founded in 1868, the company operates 62 manufacturing/packaging plants and 17 distribution centers primarily in the United States. With 5,200 employees and US$3.41 billion in FY2025 revenue, Scotts' business model is characterized by FMCG-speed distribution through big-box retail partners—particularly Home Depot and Walmart—with highly seasonal demand tied to North American spring gardening cycles.

Core Business Areas

Consumer Lawn Fertilizers: Miracle-Gro branded granular and water-soluble lawn and garden fertilizers in multiple NPK formulations for different grass types and seasons • Growing Media & Soils: Miracle-Gro potting mixes, garden soils, and specialized growing media including moisture control and organic formulations • Weed & Pest Control: Ortho branded herbicides, insecticides, and pest management products for residential lawn and garden use • Grass Seed: Scotts branded premium grass seed blends including Turf Builder for sun, shade, and high-traffic lawn conditions • Hydroponics & Indoor Growing: Hawthorne Gardening Company subsidiary providing nutrients, lighting, and growing systems for hydroponic and indoor cultivation • Animal Repellents & Rodent Control: Tomcat rodent control products and various animal repellent solutions for residential use

Industry Rankings

Corporate Report

Market Position & Financial Strength

The Scotts Miracle-Gro Company generated US$3.41 billion in FY2025 revenue, maintaining category-leading market share across North American consumer lawn and garden segments. FY2025 was transitional: excess inventory liquidation completed, workforce rightsized to 5,200. Free cash flow declined to US$235 million due to inventory clearance costs, but destocking completion positions for improved working capital in FY2026.

Technological Innovation & Moat

Scotts' competitive moat is built on unparalleled brand recognition in North American consumer lawn/garden categories, an exceptionally dense supply chain network (62 plants + 17 distribution centers), and proprietary product formulations. The Hawthorne Gardening subsidiary provides exposure to rapidly growing controlled-environment agriculture. Exclusive retail partnerships create significant barriers to entry.

Sustainability & Future Outlook

Scotts is investing in peat-free growing media, water-conserving technologies, and packaging sustainability. Heavy dependence on favorable spring weather conditions and US consumer discretionary spending creates inherent earnings volatility that Hawthorne diversification partially mitigates. VerityRank Score: 82/100

VerityRank Score

85/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Marysville, Ohio, USA

Founded

1868

Employees

5,200 (2025)

Factories

62 manufacturing/packaging plants and 17 distribution centers in the United States

Listing

NYSE: SMG

Categories

Home FurnitureEnergy & ChemicalOutdoor & Garden Furniture CompanyOutdoor & Garden Furniture ManufacturersOutdoor & Garden Furniture CompanyOutdoor & Garden Materials BrandsDoors & Windows Systems BrandsPlumbing & Electrical Systems BrandsPackaging Materials & Solutions Brands

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: Official Website NYSE:SMG , Scotts Miracle-Gro US Footprint | Scotts 2023 Annual Report | Scotts Revenue Data | Scotts Employee Count | S&P Global Scotts Credit Rating