Brand & Manufacturer VerifiedUnited States
Wayfair Inc.
Wayfair
Wayfair Inc. is an American e-commerce company built entirely around the home, operating an online platform for furniture, decor, housewares and home improvement products alongside a small but growing physical retail footprint. It is headquartered at 4 Copley Place in Boston, Massachusetts, and its Class A common stock trades on the New York Stock Exchange under the symbol W.
The company was founded in 2002 and went public in 2014. For the year ended December 31, 2025, Wayfair reported net revenue of $12.46 billion, up 5.1% year over year, with a net loss of $313 million. It served 21 million active customers, delivered roughly 40 million orders at an average order value of $312, and generated 80.3% of orders from repeat buyers. The company employed approximately 12,800 people as of December 31, 2025.
Wayfair sells under a family of brands: the flagship Wayfair site, plus AllModern, Birch Lane, Joss & Main, Perigold for luxury home, and Wayfair Professional for business customers. House brands such as Three Posts and Mercury Row fill out curated assortments. Wayfair.ca, Wayfair.co.uk and Wayfair.ie serve Canada, the United Kingdom and Ireland; the U.S. segment produced 88% of 2025 net revenue. The company exited Germany in January 2025 and operated 12 physical retail stores across four U.S. states at year-end.
Fulfilment is a core differentiator. Wayfair runs its own logistics network, including CastleGate warehousing for supplier inventory, CastleGate Forwarding for inbound freight and the Wayfair Delivery Network for large-parcel last-mile delivery, supported by more than 2,000 full-time customer service employees. The company ranks among the largest online-only retailers of home goods in the United States.Read MoreShow Less
The company was founded in 2002 and went public in 2014. For the year ended December 31, 2025, Wayfair reported net revenue of $12.46 billion, up 5.1% year over year, with a net loss of $313 million. It served 21 million active customers, delivered roughly 40 million orders at an average order value of $312, and generated 80.3% of orders from repeat buyers. The company employed approximately 12,800 people as of December 31, 2025.
Wayfair sells under a family of brands: the flagship Wayfair site, plus AllModern, Birch Lane, Joss & Main, Perigold for luxury home, and Wayfair Professional for business customers. House brands such as Three Posts and Mercury Row fill out curated assortments. Wayfair.ca, Wayfair.co.uk and Wayfair.ie serve Canada, the United Kingdom and Ireland; the U.S. segment produced 88% of 2025 net revenue. The company exited Germany in January 2025 and operated 12 physical retail stores across four U.S. states at year-end.
Fulfilment is a core differentiator. Wayfair runs its own logistics network, including CastleGate warehousing for supplier inventory, CastleGate Forwarding for inbound freight and the Wayfair Delivery Network for large-parcel last-mile delivery, supported by more than 2,000 full-time customer service employees. The company ranks among the largest online-only retailers of home goods in the United States.
United StatesFounded 200211K+ / 100
Listed onNYSEW
Listed market data
W · NYSE · weeklyHistory →- Market cap
- $15.3 B
- Share price
- USD 113.14
- 1Y change
- +13.2%
- Recent change
- -2.4%
- Since first close
- +26.7%
10-30 → 11-02
from 2025-09
· updated 2026-11-02
Financial history
Full market historyMonthCloseMarket capChange
- 2026-11USD 113.14$15.3 B-2.4%
- 2026-10USD 115.91$15.7 B+13.0%
- 2026-09USD 102.56$13.9 B+3.3%
- 2026-08USD 99.27$13.4 B+16.9%
- 2026-07USD 84.90$11.5 B-8.1%
- 2026-06USD 92.42$12.5 B+27.9%
- 2026-05USD 72.26$9.8 B+13.0%
- 2026-04USD 63.93$8.6 B-15.0%
- 2026-03USD 75.21$10.2 B-1.5%
- 2026-02USD 76.33$10.3 B-26.2%
- 2026-01USD 103.49$14 B+3.1%
- 2025-12USD 100.41$13.6 B—
Monthly closes · 2025-12 – 2026-11 · Full market history
Ownership & Control
Latest available filings- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Brand & Manufacturer
- Insiders
- —
- Institutions
- —
- Free float
- —
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
In the press
All coverage →5 latest headlines1- Form 8K Wayfair Inc For: 30 October By Investing.com - Investing.com Canadaca.investing.com2026-10-30
- Wayfair Inc (W) Shares Surge 5.3% -- What GF Score of 57 Tells I - GuruFocuswww.gurufocus.com2026-10-29
- Wayfair plans second brick-and-mortar store in Colorado - 9Newswww.9news.com2026-10-29
- Wayfair Inc. (W) stock price, news, quote and history - Yahoo Finance UKuk.finance.yahoo.com2026-10-28
- Wayfair plans outlet store in shopping center southeast of Denver - The Business Journalswww.bizjournals.com2026-10-28
Headlines aggregated from public feeds. Sentiment tags are keyword-based, not editorial judgement.
Company: Wayfair
Online Home Goods E-Commerce Platform:
• Platform operations + proprietary brand design
• No owned factories; global supplier network
• Hybrid platform model with proprietary brand retail
Supplier Partnership Model
Partnership Model | Supplier % | Product Features | Revenue Contribution
Direct Ship Model | 60% of suppliers | Suppliers ship directly | 40% of revenue
Warehouse & Fulfillment Model | 30% of suppliers | Wayfair warehouse fulfillment | 45% of revenue
Proprietary Brand | 10% of suppliers | Wayfair proprietary brand | 15% of revenue
Technology Platform Advantages
Search Technology: Advanced visual search and recommendation algorithms
AR Technology: Augmented reality product preview functionality
Mobile App: Fully-featured mobile shopping application
Data Analytics: Big data-driven personalized recommendations
Company: Wayfair | Field: Core
Wall Decor — [Extensive Selection]
• Decorative Paintings: Thousands of wall paintings in various styles
• Wall Mirrors: Decorative mirrors in various sizes and styles
• Wall Decor: Wall art and hanging decorations
• Wall Stickers: Decorative stickers and murals
Desktop Decor — [Core Category]
• Decorative Ornaments: Various desktop sculptures and figurines
• Aromatherapy Products: Aromatherapy lamps and diffusers
• Home Accessories: Creative home decor accessories
Indoor Plants — [Featured Category]
• Faux Plants: Artificial plants and floral decorations
• Planters & Vases: Decorative pots and planting containers
• Indoor Gardening: Small indoor gardening kits
Storage Solutions — [Practical Category]
• Storage Furniture: Cabinets and shelving units
• Storage Accessories: Various storage boxes and organization supplies
• Storage Systems: Wall-mounted storage and organization systems
Smart Desk Gadgets — [Emerging Category]
• Clocks: Decorative clocks and thermometers
• Smart Devices: Compact smart home devices
• Desk Accessories: Functional desktop decor items
Ambient Lighting Decor — [Key Category]
• Lamps: Table lamps, floor lamps, and decorative lighting
• Ambient Lighting: Decorative lighting products
• Smart Lighting: Smart lighting products
Seasonal Decor — [Seasonal Category]
• Holiday Decor: Various holiday-themed decorations
• Seasonal Products: Seasonal decoration supplies
✅ Category Numbers: 11.1, 11.2, 11.3, 11.4, 11.5, 11.6, 11.7
✅ Note: Wayfair achieves full-category coverage in home decor, with its online platform and massive selection as core competitive advantages
Wall Decor 8% of total revenue
Extensive Selection Products:
• Decorative Paintings: 500,000+ SKUs, price range $20-300
• Wall Mirrors: Various styles, 200,000+ SKUs
• Wall Decor: Wall art, 300,000+ SKUs
Desktop Decor 12% of total revenue
Core Category Products:
• Decorative Ornaments: 800,000+ SKUs, price range $15-200
• Aromatherapy Products: Aromatherapy lamps and diffusers, 150,000+ SKUs
• Home Accessories: 500,000+ SKUs
Indoor Plants 6% of total revenue
Featured Category Products:
• Faux Plants: 250,000+ SKUs, price range $20-150
• Planters & Vases: Decorative pots, 400,000+ SKUs
• Garden Decor: 200,000+ SKUs
Storage Solutions 15% of total revenue
Practical Category Products:
• Storage Furniture: 600,000+ SKUs, price range $30-500
• Storage Accessories: Storage boxes and organization supplies, 700,000+ SKUs
• Storage Systems: 300,000+ SKUs
Smart Desk Gadgets 5% of total revenue
Emerging Category Products:
• Clocks: 200,000+ SKUs, price range $15-100
• Smart Devices: 100,000+ SKUs, price range $25-200
• Desk Accessories: 400,000+ SKUs
Ambient Lighting Decor 10% of total revenue
Key Category Products:
• Lamps: 500,000+ SKUs, price range $25-400
• Ambient Lighting: 300,000+ SKUs, price range $20-150
• Smart Lighting: 150,000+ SKUs
Quick Facts
Headquarters
Boston, Massachusetts, United States
Founded
2002
Employees
11K+
Market cap
$15.3 B
Presence
5+ Countries
Listing
NYSE: Listed
Categories
11 categories · scroll for more
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Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: NYSE： W