VerityRank
Amer Sports, Inc.
Brand & Manufacturer VerifiedFinland

Amer Sports, Inc.

Amer Sports

Amer Sports, Inc. is a Finland-origin global multi-brand performance sports product group, now majority-owned and operationally driven by a Chinese consortium led by ANTA Sports. Functioning as a “brand empire” in the professional sports arena, its core strategy is to acquire, nurture, and synergistically manage a portfolio of iconic brands that hold absolute leadership in their respective niches, including Arc‘teryx, Salomon, Wilson, Atomic, and Suunto. Its business deeply spans outdoor equipment, ball sports gear, fitness machinery, and high-performance apparel and footwear. Operating a capital-light brand management and platform model, it distributes through a robust global supply chain, a rapidly expanding direct-to-consumer (DTC) retail network, and wholesale channels. Empowered by ANTA, the group has seen rapid growth, with Greater China becoming its largest market. Reaching €4.411 billion in revenue in 2024, it is advancing toward its €5 billion target for 2025, standing as a strategically sharp and execution-excellent growth paradigm in the global professional sports industry.[~nl~]Strengths: Amer Sports’ core strengths lie in its nearly irreplicable portfolio of top-tier professional sports brands, where each subsidiary (e.g., Arc‘teryx, Salomon) possesses defining technical authority and “cult-like” user loyalty in its segment, creating a wide competitive moat; concurrently, the group has successfully driven brand premiumization and DTC transformation, and, leveraging the deep China market insight and growth resources from ANTA, achieves powerful synergy between its “global platform” and “China engine”.[~nl~]Weaknesses: Amer Sports’ main weaknesses are its increasing growth reliance on the single China market, necessitating a balance between this explosive growth and steady development in other global markets to mitigate potential risks; simultaneously, in pushing the premiumization and cross-over of brands like Arc‘teryx, maintaining their core professional credibility to avoid brand dilution, along with the complex task of managing the culture and operations of multiple independent top brands, presents ongoing challenges.
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FinlandFounded 195010K+ / 100
Listed onNASDAQAS
Last updated: November 2026·By VerityRank Research Team·Methodology

Listed market data

AS · NASDAQ · weeklyHistory →
Market cap
$17.6 B
Share price
USD 30.67
1Y change
-7.8%
Recent change
+4.2%

10-30 → 11-02

Since first close
-11.7%

from 2025-09

· updated 2026-11-02Source ↗

Financial history

Full market history
USD 0$0USD 10$6.25 BUSD 20$12.5 BUSD 30$18.75 BUSD 40$25.0 B2025-122026-012026-022026-032026-042026-052026-062026-072026-082026-092026-102026-11
MonthCloseMarket capChange
  • 2026-11USD 30.67$17.6 B+4.2%
  • 2026-10USD 29.43$16.9 B+7.8%
  • 2026-09USD 27.29$15.7 B-10.7%
  • 2026-08USD 30.55$17.5 B-14.0%
  • 2026-07USD 35.51$20.4 B+4.9%
  • 2026-06USD 33.84$19.4 B-4.9%
  • 2026-05USD 35.58$20.4 B+1.5%
  • 2026-04USD 35.07$20.1 B+6.5%
  • 2026-03USD 32.92$18.9 B-13.3%
  • 2026-02USD 37.98$21.8 B+3.7%
  • 2026-01USD 36.63$21 B-1.9%
  • 2025-12USD 37.35$21.4 B—
Monthly closes · 2025-12 – 2026-11 · Full market history

Ownership & Control

Shareholding as of 2026-06-30
Controlling entity
Publicly held — no controlling shareholder disclosed
Company type
Brand & Manufacturer
Insiders
66.23%
Institutions
42.51%(503 holders)
Free float
125.89%

Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.

In the press

All coverage →5 latest headlines2
Headlines aggregated from public feeds. Sentiment tags are keyword-based, not editorial judgement.

Amer Sports, Inc. is a globally dominant multi-brand professional sporting goods group headquartered in Helsinki, Finland, with strategic ownership by an Anta Sports-led Chinese consortium. Listed on the NYSE (ticker: AS), the company operates a distinctive portfolio of premium sports brands across outdoor equipment, ball sports, and fitness categories.

Company Overview

Amer Sports operates as a brand portfolio manager rather than a manufacturer, leveraging an asset-light model focused on brand development, R&D, and global distribution. The company maintains over 1,000 owned retail locations and serves customers in more than 100 countries through a combination of DTC channels and wholesale partnerships.

Key Financials

Full-year 2024 revenue reached €4.41 billion (approximately $4.8 billion), with 2025 projections targeting the €5 billion milestone. The company demonstrates consistent double-digit growth, driven primarily by Greater China—now its largest market—followed by North America and Europe. DTC channels represent a growing profit contributor, with EBITDA margins improving under Anta's strategic management.

Business Segments

The company's value lies in its curated brand portfolio, each commanding leadership positions in respective segments: Arc'teryx dominates premium outdoor hardshell apparel; Salomon leads in trail running and ski footwear; Wilson maintains authority in tennis and basketball equipment; Atomic excels in skiing equipment; and Peak Performance serves the high-end outdoor apparel market.

Competitive Advantages

Amer Sports' moat rests on three pillars: an unmatched portfolio of premium professional sports brands; proven DTC transformation and premiumization capabilities; and access to China's growth engine through Anta Sports' market expertise. Cross-brand technology sharing in materials science, footwear technology, and carbon fiber applications creates additional operational synergies.

Strategic Outlook

The company's 2026 strategy emphasizes deepening China market penetration, accelerating global DTC expansion, maintaining technical credibility while expanding lifestyle positioning, and advancing sustainability initiatives across the portfolio. Key challenges include managing China market concentration risk, preserving brand exclusivity amid broader accessibility, and navigating geopolitical complexity.

VerityRank Score

VerityRank Score of 89/100

Quick Facts

Headquarters

Finland (registered in Helsinki); Actual controller: Anta Sports (China, 53% stake) + Tencent consortium

Founded

1950

Employees

10K+

Market cap

$17.6 B

Presence

100+ Countries

Listing

Publicly Listed

Categories
Textile & ApparelMen's Clothing IndustryMen's Outerwear IndustryMen's Sportswear IndustrySports & Outdoor Gear IndustrySports Gear BrandsSports Gear FactoriesTextile & Apparel Industry BrandsWomen's Clothing IndustryWomen's Outerwear IndustryFootwear BrandsSports & Outdoor Gear ManufacturersFashion Accessories Manufacturers

13 categories · scroll for more

Related

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: NYSE:AS