APP (Asia Pulp & Paper) Group is a globally leading integrated pulp and paper manufacturer headquartered in Jakarta, Indonesia. As one of Asia's largest pulp and paper enterprises, the company has established a comprehensive vertical integration covering forestry, pulp production, papermaking, and processing operations. With revenues approaching USD 20 billion in fiscal year 2025, APP maintains a dominant market position across cultural paper, packaging materials, and household tissue categories.
Core Business
APP operates as a fully integrated pulp and paper company with diversified product portfolio spanning three core segments. The cultural paper business represents the company's traditional strength, encompassing office paper products such as copy paper, printing paper, and writing paper, as well as printing grades including coated art paper, offset paper, and newsprint. This segment contributes approximately 35% of total revenue, establishing APP as a significant player in the global printing and stationery market. The packaging materials division serves as the primary growth engine, producing white board paper, liner board, corrugated medium, and food-grade packaging materials, accounting for 40% of annual sales with particularly strong demand in Asian markets. The household tissue segment, though comparatively smaller, demonstrates the fastest growth trajectory at 8.5% year-over-year increase, offering consumer products including facial tissue, toilet paper, and napkins under established brands such as Vinda, Klean, and Zhen Zhen. The company's vertical integration model ensures self-sufficiency in raw materials through proprietary forestland holdings, enabling cost competitive advantages that smaller producers cannot replicate.
Global Presence
APP has constructed an extensive global operational network spanning 150+ countries and regions across Asia, Europe, North America, Africa, and beyond, supported by over 100 pulp and paper manufacturing facilities strategically distributed across Indonesia, China, and other international locations. The Indonesia operations serve as the company's core production base, leveraging abundant forestry resources and cost advantages to produce 20 million tons of pulp capacity annually, while the China operations focus on comprehensive product lines with advanced technology and market-oriented production. With a workforce exceeding 100,000 employees globally, including a technical staff ratio of 20%, APP maintains robust manufacturing capabilities producing 18 million tons of paper products ann
