Manufacturer VerifiedTaiwan
Aurora Corporation
Aurora
Aurora Corporation is a leading comprehensive office solutions and services group originating from Taiwan, China, with its mainland China operational headquarters in Shanghai. Founded in 1965, the group has successfully transformed from an office automation (OA) equipment supplier into an integrated service provider combining “Smart Office” and “Spatial Aesthetics.” In the Office & Study Furniture domain, leveraging its two core production bases in Shanghai Jiading and Taiwan Dajia, Aurora offers a full range of products including system office desks with an annual capacity exceeding 500,000 sets (e.g., Plane series, H-Table adjustable desks), ergonomic chairs with an annual capacity over 800,000 units (e.g., Jade Splendor, M-Chair series), and market-leading steel storage cabinets. It delivers integrated “delivery-installation” services through its robust direct sales and service network. In 2025, the group's consolidated revenue was approximately NT$10.73 billion (approx. RMB 2.41 billion), with operations across mainland China, Taiwan, and overseas markets, employing about 5,600-6,000 people globally. Listed on the Taiwan Stock Exchange (TWSE: 2373), Aurora is deepening the integration of furniture and smart technology through its “Will-Be” smart office ecosystem, positioning itself as a “Premium Office Life Solutions Service Provider.”
Strengths: Aurora's core strength lies in its unique dual-engine model of “Office Automation (OA) + Office Furniture,” enabling it to provide clients with one-stop, hardware-software integrated total solutions ranging from smart hardware (e.g., conference systems, security/attendance systems) to spatial furniture. This synergy, coupled with its nationwide network of over 200 direct sales and service outlets, creates a formidable comprehensive service barrier and high customer loyalty, particularly when serving large enterprises and government institutions.
Weaknesses: Aurora's main weaknesses are its relatively traditional and business-oriented brand image and product design aesthetics, which may lack sufficient appeal for internet companies and younger consumer groups preferring minimalist, fashionable, or vibrant styles. Furthermore, its business and brand influence remain heavily concentrated in Greater China, resulting in significantly lower brand recognition and channel depth in international markets compared to global Western industry leaders.Read MoreShow Less
Strengths: Aurora's core strength lies in its unique dual-engine model of “Office Automation (OA) + Office Furniture,” enabling it to provide clients with one-stop, hardware-software integrated total solutions ranging from smart hardware (e.g., conference systems, security/attendance systems) to spatial furniture. This synergy, coupled with its nationwide network of over 200 direct sales and service outlets, creates a formidable comprehensive service barrier and high customer loyalty, particularly when serving large enterprises and government institutions.
Weaknesses: Aurora's main weaknesses are its relatively traditional and business-oriented brand image and product design aesthetics, which may lack sufficient appeal for internet companies and younger consumer groups preferring minimalist, fashionable, or vibrant styles. Furthermore, its business and brand influence remain heavily concentrated in Greater China, resulting in significantly lower brand recognition and channel depth in international markets compared to global Western industry leaders.
TaiwanFounded 19655.6K+3+ FactoryGlobal / 100
Listed onTWSE2373
Listed market data
2373 · TWSE · weeklyHistory →- Market cap
- $356 M
- Share price
- TWD 51.80
- 1Y change
- -10.2%
- Recent change
- +0.0%
- Since first close
- -9.8%
11-02 → 11-03
from 2025-09
· updated 2026-11-03
Financial history
Full market historyMonthCloseMarket capChange
- 2026-11TWD 51.80$356 M+0.4%
- 2026-10TWD 51.60$354 M-2.5%
- 2026-09TWD 52.90$363 M-0.4%
- 2026-08TWD 53.10$365 M-1.7%
- 2026-07TWD 54.00$371 M-8.0%
- 2026-06TWD 58.70$403 M+0.9%
- 2026-05TWD 58.20$400 M+1.9%
- 2026-04TWD 57.10$392 M+2.3%
- 2026-03TWD 55.80$383 M-1.8%
- 2026-02TWD 56.80$390 M+3.5%
- 2026-01TWD 54.90$377 M-2.3%
- 2025-12TWD 56.20$386 M—
Monthly closes · 2025-12 – 2026-11 · Full market history
Ownership & Control
Latest available filings- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Manufacturer
- Insiders
- —
- Institutions
- —
- Free float
- —
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
In the press
All coverage →5 latest headlines11- Allmand-Smith Limited Ransomware Attack by Aurora - SOCRadarsocradar.io2026-10-22
- $108 million on the line: What Aurora's Question 3C means for your roads, bridges and daily commute - Denver7www.denver7.com2026-10-21
- Four new business units reshape Aurora Capital’s growth story - Bizcommunitywww.bizcommunity.com2026-10-20
- Aurora community group urges voters to study Issue 3B public safety bond before casting ballots - Denver7www.denver7.com2026-10-20
- Column: Timing is everything as campaign to change Aurora form of government gathers momentum - Chicago Tribunewww.chicagotribune.com2026-09-27
Headlines aggregated from public feeds. Sentiment tags are keyword-based, not editorial judgement.
Aurora Corporation operates as a comprehensive office furniture manufacturer and automation provider, delivering an integrated portfolio that spans workspace units, ergonomic seating, steel storage cabinets, home office solutions, and educational furniture. The company employs a direct sales model that pairs these products with comprehensive space solutions, extensive customization capabilities, and end-to-end services covering logistics, installation, and after-sales support.
Manufacturing Infrastructure
Aurora maintains two primary manufacturing hubs. The Shanghai Jiading Park facility, spanning 120,000 square meters, serves as the central research and manufacturing base, while the Taiwan Taichung Dajia Factory, covering 33,000 square meters, specializes in precision steel cabinet production. Combined annual production capacity reaches 500,000 workspace units, over 800,000 ergonomic chairs, and 1.2 million steel storage cabinets. A network of more than 200 service points across China supports seamless integrated delivery and professional installation.
Product Differentiation
• Ergonomic seating recognized for durability and high resale value retention
• Strong intellectual property portfolio comprising over 1,000 domestic and international patents
• Prestigious design recognition including the IF Design Award and Red Dot Award
• Ranked among China's Top 10 Office Furniture Brands
Market Positioning
Aurora has successfully transitioned toward a "better workplace solutions" positioning that emphasizes office health and intelligent space innovations. The company's vertical integration—from R&D through manufacturing to after-sales service—combined with its customization capabilities and robust patent portfolio, provides meaningful competitive differentiation amid market volatility.
Company: Aurora | Field: Core
Aurora
Office Desks — [Core Category]
Smart Height-Adjustable Desks: Electric height-adjustable desk systems
Modular Desks: Modular office desk solutions
Executive Desks: Management-level desk systems
Office Chairs — [Strength Category]
Ergonomic Chairs: Various office seating products
Meeting Chairs: Seating for conference and training spaces
Management Chairs: Premium executive seating
Shelving & Storage — [System Category]
Office Storage Systems: Filing cabinets and storage solutions
Storage Furniture: Office space storage furniture systems
Document Management: Intelligent document management systems
Meeting & Conference Rooms — [Key Category]
Meeting Solutions: Complete meeting space furniture
Collaboration Spaces: Team collaboration furniture systems
Partition Systems: Office space partition solutions
Desktop Accessories — [Accessory Category]
Office Accessories: Various desktop accessories
Technical Support: Office technology integration accessories
Note: Aurora has significant product coverage across major categories in the office and learning sector, with nationwide manufacturing network and integrated solution capabilities as core advantages
Office Desks Annual Capacity: 250,000 units
Key Desk Manufacturing Capabilities:
Smart Height-Adjustable Desks: Annual capacity 80,000 units
Modular Desks: Modular manufacturing capabilities
Custom Production: Custom desk manufacturing capabilities
Office Chairs Annual Capacity: 400,000 units
Strength Category Manufacturing:
Ergonomic Chairs: Annual capacity 150,000 units
Meeting Chairs: Batch production capabilities
Management Chairs: Premium manufacturing processes
Shelving & Storage Annual Capacity: 250,000 units
Storage System Manufacturing Capabilities:
Filing Cabinets: Sheet metal processing capabilities
Storage Systems: System integration manufacturing capabilities
Custom Storage: Custom storage solutions
Meeting & Conference Rooms Annual Capacity: 200,000 units
Meeting Space Manufacturing Capabilities:
Conference Tables: Large conference table manufacturing capabilities
Partition Systems: Space partition manufacturing capabilities
System Integration: Space system integration capabilities
Desktop Accessories Annual Capacity: 100,000 units
Accessory Manufacturing Capabilities:
Technical Accessories: Precision accessory manufacturing
Functional Accessories: Functional accessory production capabilities
Small-Batch Production: Flexible small-batch manufacturing
Quick Facts
Headquarters
Shanghai, Shanghai, China
Founded
1965
Employees
5.6K+
Market cap
$356 M
Factories
3+ FactoryGlobal
Presence
Asia-Pacific Region
Listing
Publicly Listed
Categories
11 categories · scroll for more
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Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: Refer to the official company website and public filings.