Brand VerifiedUnited States

The Clorox Company

Clorox, Pine-Sol, Liquid-Plumr, Glad, Fresh Step, Hidden Valley

The Clorox Company delivered $7.1 billion in net sales in FY2025 with core EPS surging to $6.52, driven by a dramatic post-cyberattack recovery that saw operating cash flow jump 41% to $981 million. Clorox owns one of the most enviable brand positions in consumer packaged goods - the Clorox name has become synonymous with bleach and disinfection in North America, where 80% of revenue comes from brands that hold #1 or #2 market share positions. The company successfully divested its VMS (vitamins and supplements) business in 2025 to concentrate on core cleaning and disinfection categories. Its Glad brand, operated through a joint venture, dominates the US food storage bag and trash bag market.

Strengths:
• Genericide-level brand equity - Clorox is a verb synonymous with bleaching/disinfecting in American English
• 80% of revenue from #1 or #2 market share brands creating extraordinary retailer negotiating power
• 41% operating cash flow surge in FY2025 demonstrates operational resilience and recovery capability
• Lean organizational structure with only 7,600 employees generating $7.1 billion - exceptional revenue per employee
• Glad brand joint venture provides exposure to home storage category without full capital commitment

Weaknesses:
• Extreme geographic concentration - overwhelming majority of revenue from North American markets
• Product portfolio vulnerability to chemical ingredient regulation (chlorine, quaternary ammonium compounds)
• Cybersecurity incident in 2023 exposed operational fragility of centralized IT infrastructure

Business Nature

Leading global manufacturer of household chemical products

Core Business Areas

• Health & wellness Clorox bleach, Clorox wipes, Pine-Sol — disinfecting and cleaning products • Household Glad bags, Fresh Step cat litter, Kingsford charcoal — home storage and lifestyle • Lifestyle Hidden Valley, Burt's Bees — food dressings and natural personal care • International — Clorox-branded products in Latin America, Middle East, and Asia-Pacific • Professional products CloroxPro, Clorox Healthcare — institutional cleaning and disinfection • Drain care Liquid-Plumr — drain cleaning solutions

Industry Rankings

8Top 10 Household Chemical Brands

Brand

8Top 10 Household Chemical Products Manufacturers & Suppliers

Mfr

Corporate Report

The Clorox Company, headquartered in Oakland, California, is a leading US-based manufacturer of consumer and professional cleaning products with FY2025 net sales of $7.1 billion and approximately 7,600 employees. Founded in 1913 with the commercial production of liquid bleach, Clorox has built one of the most powerful brand portfolios in household chemicals - the Clorox name has achieved genericide status in American English, where consumers use the brand name as a generic verb for bleaching or disinfecting. FY2025 marked a dramatic recovery from a 2023 cybersecurity incident, with operating cash flow surging 41% and gross margin recovering to 46.5%.

Core Business

Clorox operates through four reportable segments. Health & Wellness (40% of sales) encompasses the iconic Clorox bleach and disinfecting wipes, Pine-Sol, Formula 409, and Clorox Healthcare professional products. Household (30%) includes the Glad bags business (joint venture), Fresh Step cat litter, and Kingsford charcoal. Lifestyle (15%) covers Hidden Valley dressings and Burt's Bees natural personal care. International (15%) distributes Clorox-branded products in Latin America, Middle East, and Asia-Pacific. The 2025 VMS divestiture sharpened strategic focus on core cleaning and disinfection.

Global Presence

Clorox operates in approximately 25 countries with direct manufacturing and sells products in about 100 international markets, though the United States accounts for the vast majority of revenue. Major manufacturing and R&D facilities are located in California, Georgia, Illinois, and several other US states. The Glad joint venture with Pactiv Evergreen provides exposure to the home storage category through a capital-efficient partnership structure.

Key Strengths

The Clorox brand name itself represents an extraordinary intangible asset - few consumer brands achieve verb status in everyday language, conferring unmatched mental availability. Lean organizational structure (7,600 employees generating $7.1 billion = ~$934K revenue per employee) enables rapid decision-making. The 2025 operational recovery from the cyberattack demonstrated crisis management capabilities and brand equity resilience. Strong free cash flow generation funding consistent dividend growth as a Dividend Aristocrat with decades of consecutive increases.

VerityRank Score

VerityRank Score of 84/100

VerityRank Score

84/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Oakland, California, USA

Founded

1913

Employees

7,600

Factories

25+ countries with heavy manufacturing assets

Listing

NYSE: CLX

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: Official Website NYSE: CLX , The Clorox Company — Investor Relations
Clorox — Global Footprint
Clorox — Q4 & FY25 Results, FY26 Outlook

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