H&M Home

**H&M HOME – 2025 Business Overview** H&M HOME is the home‑furnishings division of the Swedish fast‑fashion giant H&M Hennes & Mauritz AB, headquartered in Stockholm. Positioned as a “fast‑home” brand that combines contemporary design, trend‑forward style and affordability, H&M HOME operates globally across 70 countries and has earned a brand‑heat score of 910/1000. The company does not own factories; it relies entirely on an outsourced supply network (approximately 600‑800 Tier‑1 suppliers) and a network of roughly 30 distribution centers to fulfill orders worldwide. **Financial Performance** In fiscal year 2025, the H&M Group posted net sales of about 2,283 billion SEK (≈ US $217 billion). While H&M HOME does not publish separate profit figures, industry estimates place its contribution at 4 %‑6 % of group revenue, with a profit margin that exceeds the apparel segment. China remains the most critical production base, supplying 30‑40 % of the brand’s textile and decorative items, underscoring the importance of the Chinese contract‑manufacturing sector to H&M HOME’s supply chain. **Global Footprint & Operations** H&M HOME sells through roughly 4,300 points of sale, including 40‑50 stand‑alone concept stores—mostly in