Brand VerifiedChina

Hongdou Group Co., Ltd.

Hodo Home

Hongdou Group Co., Ltd. (core listed subsidiary Jiangsu Hongdou Industrial Co., Ltd., SSE: 600400.SH) is a national-level, fully integrated textile and apparel group in China. Its strategic brand “Hodo Home” focuses on intimate apparel and home products with “softness and comfort” as the core value, offering a one-stop solution including underwear, loungewear, socks, slippers, and home textiles. Its business model leverages the group’s powerful vertically integrated manufacturing capacity (producing over 100 million garments annually) and an unparalleled offline channel network (over 3,000 “Hodo Home” stores), deeply penetrating the mass market. With listed company revenue of RMB 2.385 billion in 2024, Hongdou has established its leadership in the comfort underwear and loungewear segment through its precise grasp of basic comfort needs, profound manufacturing heritage, and extensive reach in lower-tier markets. Strengths: Hongdou's core strengths lie in the superior quality and cost control enabled by its complete vertical supply chain from textiles to finished garments; concurrently, its vast network of over 3,000 offline stores constitutes its deepest moat, providing unmatched brand exposure and market penetration capabilities. Weaknesses: Hongdou's main weaknesses stem from its relatively traditional and aging brand image, which poses challenges in attracting younger consumers and enhancing brand fashion appeal; simultaneously, compared to emerging digital-native brands, its operational efficiency and innovative capability in online channel management and digital marketing need strengthening.

Business Nature

Full-Chain Self-Production + Brand Operations: • Full-process self-control from cotton cultivation → spinning → weaving → garment manufacturing • No contract manufacturing; 100% self-produced Full-Chain Self-Controlled Production: • Aksu, Xinjiang Cotton Base 100,000 mu/16,500 acres • Wuxi Smart Textile Park Annual output: 120 million meters of fabric • Xuzhou/Yancheng Garment Factories Annual capacity: 100 million pieces

Core Business Areas

Sleep Sets — [Sales Pillar] • Xinjiang Long-Staple Cotton Sleepwear: Proprietary Xinjiang cotton base, 32-count combed cotton, annual sales exceeding 5 million sets • Mother & Baby Class A Sleepwear: No fluorescent agents added, compliant with 0-3 year infant safety standards Robes • Adjustable Nursing Robe: Discreet side-opening nursing access + adjustable waistband buckle, TOP 3 in JD.com maternal & infant category • Thick Plush Robes for Middle-Aged & Elderly: 280g coral fleece, wide front placket design for easy wear Homewear • Red Bean Plush Homewear Sets: Patented "Thermal Skin" technology heat retention +2-3°C, winter bestseller • Silver Ion Antibacterial Home Dress: 99% antibacterial rate, designed for hospital accompaniment settings Slippers • Mugwort Antibacterial Cotton Slippers: Herbal plant-dyed lining, antibacterial and odor-resistant • Postpartum Memory Foam Slippers: 3cm slow-rebound insole + arch support Classification Codes: 12.1, 12.2, 12.3, 12.4 China's only homewear brand with full industry chain coverage

Industry Rankings

8Wholesaler Rankings in the Loungewear & Sleepwear Industry

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10Brand Rankings in the Loungewear & Sleepwear Industry

Brand

10Manufacturer Rankings in the Socks Factories Industry

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Corporate Report

Hongdou Group Co., Ltd. is a large-scale diversified industrial group based in Wuxi, Jiangsu Province, China, listed on the Shanghai Stock Exchange (stock code: 600400.SH). Its subsidiary brand Hodo Home operates primarily in the comfortable underwear, loungewear, sleepwear, and home textiles segments. With approximately 30,000 employees and production facilities in both China and Cambodia, the group maintains vertical integration across the entire textile and apparel value chain—from raw materials and dyeing to garment manufacturing and retail distribution. The group holds a brand heat score of 79/100, reflecting its status as a national-level comprehensive textile and apparel conglomerate.

Core Business

Hongdou Group's core business spans four major sectors: textile and apparel, rubber tires, biomedicine, and industrial park development. In the textile segment, Hodo Home brand focuses on comfortable underwear and homewear (categories 12, 5.4, 9), providing products made primarily from natural fabrics like pure cotton and modal, including underwear, loungewear, sleepwear, socks, and bedding positioned as "national comfortable underwear". The company produces Xinjiang long-staple cotton sleepwear using proprietary Xinjiang cotton base with 32-count combed cotton, achieving annual sales exceeding 5 million sets. Additionally, the group maintains traditional strength in men's clothing (category 1), particularly men's shirts and suits, representing important historical and revenue-generating business lines.

Global Presence

Hongdou Group operates an extensive full-chain self-controlled production system including an Aksu, Xinjiang cotton base (100,000 mu/16,500 acres), a Wuxi Smart Textile Park with annual output of 120 million meters of fabric, and garment factories in Xuzhou and Yancheng. The group has expanded internationally with production facilities in Cambodia, enabling global manufacturing capabilities. Retail distribution relies primarily on offline physical stores (direct + franchise) supplemented by online business development, creating a nationwide retail network with strong market penetration in mainstream consumer segments.

Key Strengths

Hongdou Group's competitive advantages include its full-process self-control from cotton cultivation through garment manufacturing, with 100% self-produced products and no contract manufacturing, ensuring complete quality control. The group has established a national-level technology center driving innovation across its diversified business portfolio. With approximately 30,000 employees and annual production exceeding 100 million garments, the group demonstrates massive operational scale. Its strong full-industry chain capability, nationwide offline retail network, and leading position in the "comfortable underwear/homewear" segment collectively underpin its brand heat score of 79/100.

VerityRank Score

VerityRank Score of 79/100

VerityRank Score

79/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Xishan District, Wuxi, Jiangsu Province, China

Founded

1957

Employees

30K+

Listing

SSE: Listed

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: SSE：600400

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