Newell Brands Inc.

Newell Brands is a US-based global consumer goods conglomerate headquartered in Atlanta, Georgia. Founded in 1903, the company reported total net sales of $7.2 billion in 2025, with its Learning & Development division contributing approximately $2.5 billion. The company employs over 24,000 people and operates 50+ manufacturing facilities in more than 100 countries. Listed on NASDAQ under ticker NWL.

Core Business

Newell Brands' stationery portfolio is anchored by the Learning & Development segment, which encompasses writing instruments (Sharpie, Paper Mate, Parker, Expo), creative paper goods and adhesives (Elmer's), and organizational products. Sharpie alone commands over 40% global market share in permanent markers, while Elmer's is North America's #1 school glue brand. The company leverages extensive IP licensing — including Disney, Pixar, and Marvel collaborations — to drive creative stationery growth.

Global Presence

Newell Brands operates across 100+ countries with direct retail penetration in Walmart, Amazon, Target, Staples, and Office Depot. Manufacturing is distributed across 50+ facilities globally, with the Americas accounting for approximately 65% of production capacity, followed by EMEA (20%) and Asia-Pacific (15%). The company's headquarters in Atlanta houses its LEED-certified innovation center.

Key Strengths

Newell's competitive advantages include an unmatched brand portfolio depth spanning writing, creative products, and organization — each brand holding category-leading positions. Its mass retail distribution network is among the most extensive in consumer goods. However, persistent tariff exposure and revenue contraction (-5.0% YoY) signal structural headwinds requiring continued supply chain transformation. VerityRank Score of 89/100.