Nike Kids
Nike Kids is the strategic core product line of Nike, Inc., the world's largest sports brand, focused on providing professional athletic gear and fashionable apparel for infants through teenagers. Its operations are deeply integrated into the group's global design, innovation, and retail system. Its core strength lies in “trickling down” the group's top-tier sports technologies (e.g., Air cushioning, Dri-FIT fabric) and iconic sneaker silhouettes to children's products, distributed via its own DTC channels and a global wholesale network. Industry estimates place its annual sales at 10%-15% of Nike's total revenue ($51.4 billion in FY2024), approximately $5-7.5 billion, solidifying its position as the absolute leader in the global kids' sports market, with a mission to cultivate lifelong athletes through products and experiences. Strengths: Nike Kids' core strengths are its formidable market appeal and premium pricing power, leveraged from the group's unrivaled brand equity and professional sports aura; concurrently, its systematic application of leading sports innovation to children's footwear and apparel creates a functional product moat, and its strategic focus on “cultivating lifelong consumers” fosters deep emotional brand connection and legacy value within families. Weaknesses: Nike Kids' main weaknesses are its premium pricing strategy potentially facing sensitivity challenges during economic downturns or consumer tightening; simultaneously, it must continually balance maintaining its professional sports core with chasing fast-changing children's fashion trends, while also competing against emerging vertical kids' sports brands in niche segments.Read MoreShow Less
Listed market data
NKE · NYSE · weeklyHistory →- Market cap
- $57.4 B
- Share price
- USD 39.12
- 1Y change
- -40.4%
- Recent change
- +1.2%
- Since first close
- ×238
- Revenue (TTM)
- $46.4 B
10-30 → 11-02
from 1980-12
Financial history
Full market history- 2026-11USD 39.12$57.4 B+5.4%
- 2026-10USD 37.13$55.1 B+4.9%
- 2026-09USD 35.40$52 B-9.4%
- 2026-08USD 39.06$57.3 B-6.4%
- 2026-07USD 41.71$61.2 B+1.6%
- 2026-06USD 41.05$60.3 B-11.2%
- 2026-05USD 46.23$67.9 B+4.2%
- 2026-04USD 44.36$65.1 B-16.0%
- 2026-03USD 52.82$77.5 B-15.1%
- 2026-02USD 62.18$91.3 B+0.6%
- 2026-01USD 61.81$90.7 B-3.0%
- 2025-12USD 63.71$93.5 B—
Ownership & Control
Shareholding as of 2026-06-30- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Company
- Insiders
- 1.95%
- Institutions
- 82.58%(2,351 holders)
- Free float
- 84.22%
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
In the press
All coverage →5 latest headlines- NWT Nike CeeDee Lamb 88 Dallas Cowboys Youth M 10/12 Long Sleeve Shirt khorasantimes.com - khorasantimes.comkhorasantimes.com2026-10-31
- Nike glide 2 Black and red khorasantimes.com - khorasantimes.comkhorasantimes.com2026-10-31
- Nike Kids Black and Dark Gray Athletic Sneakers alphavilleearredores.com.br - alphavilleearredores.com.bralphavilleearredores.com.br2026-10-30
- Nike kids killshot White & Black Low-Top Sneakers alphavilleearredores.com.br - alphavilleearredores.com.bralphavilleearredores.com.br2026-10-30
- Girls Nike large training shorts size large khorasantimes.com - khorasantimes.comkhorasantimes.com2026-10-30
| Fiscal year | Revenue | Net income |
|---|---|---|
| 2026 | $46.4 B | $3.1 B |
| 2025 | $46.3 B | $3.2 B |
| 2024 | $51.4 B | $5.7 B |
| 2023 | $51.2 B | $5.1 B |
| 2022 | $46.7 B | $6 B |
Annual results from company filings (SEC XBRL), converted to US dollars.
Quick Facts
Headquarters
Washington County, Oregon, United States (Global Headquarters)
Founded
1964
Employees
80K+
Market cap
$57.4 B
Presence
190+ Countries
Listing
NYSE: NKECategories
9 categories · scroll for more
Related
Similar listed companies
Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: NYSE：NKE