Engelbert Strauss GmbH & Co. KG is Europe's leading premium workwear and safety protection brand, privately held by the Strauss family since its founding in 1948 in Biebergemünd, Germany. Operating through in-house design and vertically integrated manufacturing, the company deeply focuses on Custom & Group Apparel, offering corporate clients highly designed anti-static workwear, multi-pocket embro
GermanyEst. 19481.7K+Unlisted ( Family Business )
Business Nature
Self-developed design + vertical integration of manufacturing and retail D2C + B2B. Classified as a typical German "hidden champion" family-owned enterprise, possessing its own high-end custom manufacturing facility while simultaneously leveraging a global supply chain for outsourced production.
Core Business Areas
13. Custom & Group Apparel Core Research Category
Corporate Workwear
Specific Products: Professional polo shirts with embroidered company logos, multi-pocket work pants in unified colors, reflective safety vests, softshell jackets featuring corporate branding, administrative staff dress shirts.
Group Uniforms
Specific Products: Technical school uniforms, team uniforms for various amateur sports associations e.g., shooting, racing, colorful uniforms for healthcare professionals, standardized apparel for cleaning and facility management personnel.
Personalized Gear
Specific Products: Core Competitive Strength: Ultra-high-quality logo embroidery, 3D laser transfer graphics, heat-resistant heat-press logos, personalized name patches utilizing Velcro attachment systems.
Small-Batch Customization
Specific Products: Low minimum order quantity even single-piece personalized embroidery services for the large population of European individual artisans e.g., carpenters, electricians.
Specialized Supply
Specific Products: Flagship Product Line: e.s. concrete series construction workwear, professional aprons for chefs and the food service industry, forestry and cutting protective apparel, EN-standard-compliant high-visibility suits, laboratory coats.
Engelbert Strauss GmbH & Co. KG is a German family-owned workwear and corporate apparel company founded in 1948, headquartered in Biebergemünd, Hesse. Renowned as a "hidden champion" in the European industrial workwear sector, the company has transformed traditionally utilitarian safety apparel into high-performance, fashion-forward products that appeal to both professional tradespeople and lifestyle consumers. With annual revenue exceeding €1.4 billion, Strauss ranks among the largest private workwear manufacturers in Europe, combining vertical integration with agile global sourcing.
Core Business
At its foundation, Strauss operates as a designer, manufacturer, and direct-to-consumer retailer of premium workwear, safety equipment, and corporate customization solutions. The company's flagship offerings include high-performance workwear such as the bestselling E.s.motion 2020 multi-pocket cargo pants, antistatic industrial garments, and high-visibility reflective safety vests—all engineered to meet rigorous European safety standards while maintaining contemporary aesthetics. Strauss has pioneered the fusion of industrial protection with everyday style, producing Softshell Jackets and winter-proof outerwear that blue-collar workers and outdoor enthusiasts wear interchangeably. Their product portfolio extends to S3-grade safety footwear incorporating advanced features such as the BOA dial quick-lacing system, which the company recently received a BOA Innovation Award for pioneering in industrial safety shoes. Additionally, Strauss operates a state-of-the-art CI Factory in Germany that provides rapid embroidery, heat-transfer logo printing, and screen-printing services for small businesses and enterprise clients alike, enabling custom corporate branding on batches as small as a single unit.
Global Presence
Strauss maintains a direct-to-consumer e-commerce footprint spanning 29 European countries, with its German headquarters serving as the operational epicenter for high-value customization and global fulfillment. The company operates its flagship CI Factory in Schlüchtern, Germany, equipped with a TGW FlashPick robotic system capable of processing up to 4,000 packages per hour and handling over 50,000 daily orders during peak periods. A secondary manufacturing hub in Chattogram, Bangladesh, employs approximately 200 management and technical staff to ensure German-quality production standards for high-volume basic garments. In late 2023 and 2024, Strauss executed a major expansion into the United States market, establishing full operational capabilities across America. The company employs approximately 1,700 to 2,000 direct employees glo
