Strauss Deutschland GmbH & Co. KG

Engelbert Strauss GmbH & Co. KG is a German family-owned workwear and corporate apparel company founded in 1948, headquartered in Biebergemünd, Hesse. Renowned as a "hidden champion" in the European industrial workwear sector, the company has transformed traditionally utilitarian safety apparel into high-performance, fashion-forward products that appeal to both professional tradespeople and lifestyle consumers. With annual revenue exceeding €1.4 billion, Strauss ranks among the largest private workwear manufacturers in Europe, combining vertical integration with agile global sourcing.

Core Business

At its foundation, Strauss operates as a designer, manufacturer, and direct-to-consumer retailer of premium workwear, safety equipment, and corporate customization solutions. The company's flagship offerings include high-performance workwear such as the bestselling E.s.motion 2020 multi-pocket cargo pants, antistatic industrial garments, and high-visibility reflective safety vests—all engineered to meet rigorous European safety standards while maintaining contemporary aesthetics. Strauss has pioneered the fusion of industrial protection with everyday style, producing Softshell Jackets and winter-proof outerwear that blue-collar workers and outdoor enthusiasts wear interchangeably. Their product portfolio extends to S3-grade safety footwear incorporating advanced features such as the BOA dial quick-lacing system, which the company recently received a BOA Innovation Award for pioneering in industrial safety shoes. Additionally, Strauss operates a state-of-the-art CI Factory in Germany that provides rapid embroidery, heat-transfer logo printing, and screen-printing services for small businesses and enterprise clients alike, enabling custom corporate branding on batches as small as a single unit.

Global Presence

Strauss maintains a direct-to-consumer e-commerce footprint spanning 29 European countries, with its German headquarters serving as the operational epicenter for high-value customization and global fulfillment. The company operates its flagship CI Factory in Schlüchtern, Germany, equipped with a TGW FlashPick robotic system capable of processing up to 4,000 packages per hour and handling over 50,000 daily orders during peak periods. A secondary manufacturing hub in Chattogram, Bangladesh, employs approximately 200 management and technical staff to ensure German-quality production standards for high-volume basic garments. In late 2023 and 2024, Strauss executed a major expansion into the United States market, establishing full operational capabilities across America. The company employs approximately 1,700 to 2,000 direct employees glo