Zhejiang Mobi Garden Outdoor Products Co., Ltd.
Mobi Garden
Zhejiang Mobi Garden Outdoor Products Co., Ltd. is a leading vertically integrated camping gear manufacturer and brand operator in China, employing a unique dual-engine business model of “OEM/ODM manufacturing + owned brand”. As the first listed camping company on the A-share market, it focuses on tents, camping furniture, and full-range equipment, leveraging its modern in-house production base to serve international brands like Decathlon. Its owned “Mobi Garden” brand accurately captured and defined China’s “glamping” trend, becoming a national-level solution provider with aesthetic, user-friendly, and comprehensive products. In 2024, revenue reached 1.082 billion RMB, split roughly equally between brand and OEM/ODM businesses. While industry cooling led to short-term pressure, its solid manufacturing foundation and broad brand recognition form its core competency for cyclical resilience.
Strengths: Mobi Garden’s core strengths lie in its solid vertically integrated manufacturing capability and first-mover advantage as a “national brand”; its in-house factory and OEM experience for global brands ensure product quality, cost control, and rapid response, while its brand successfully captured the family user mindset during the camping boom, building a strong channel network and user base. The combined “B2B+B2C” model provides unique resilience against industry fluctuations.
Weaknesses: Mobi Garden’s main weaknesses are its growth being significantly impacted by the post-pandemic rationalization of camping demand, facing dual pressures of a shrinking incremental market and homogenized price competition; simultaneously, the brand struggles to break through its “high-value” mass perception to establish a premium technical image, while channel inventory optimization and operational efficiency are urgent short-term challenges.Read MoreShow Less
Strengths: Mobi Garden’s core strengths lie in its solid vertically integrated manufacturing capability and first-mover advantage as a “national brand”; its in-house factory and OEM experience for global brands ensure product quality, cost control, and rapid response, while its brand successfully captured the family user mindset during the camping boom, building a strong channel network and user base. The combined “B2B+B2C” model provides unique resilience against industry fluctuations.
Weaknesses: Mobi Garden’s main weaknesses are its growth being significantly impacted by the post-pandemic rationalization of camping demand, facing dual pressures of a shrinking incremental market and homogenized price competition; simultaneously, the brand struggles to break through its “high-value” mass perception to establish a premium technical image, while channel inventory optimization and operational efficiency are urgent short-term challenges.
Listed market data
603908 · SSE · weeklyHistory →- Market cap
- $235 M
- Share price
- CNY 16.74
- 1Y change
- -32.1%
- Recent change
- +0.1%
- Since first close
- -30.6%
11-03 → 11-04
from 2025-09
Financial history
Full market history- 2026-11CNY 16.74$235 M+1.7%
- 2026-10CNY 16.46$231 M-15.4%
- 2026-09CNY 19.45$273 M-2.0%
- 2026-08CNY 19.85$279 M+13.1%
- 2026-07CNY 17.55$247 M+4.0%
- 2026-06CNY 16.88$237 M-17.6%
- 2026-05CNY 20.49$288 M-15.3%
- 2026-04CNY 24.18$340 M+4.7%
- 2026-03CNY 23.10$324 M-9.1%
- 2026-02CNY 25.41$357 M+2.5%
- 2026-01CNY 24.79$348 M+6.2%
- 2025-12CNY 23.35$328 M—
Ownership & Control
Latest available filings- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Manufacturer
- Insiders
- —
- Institutions
- —
- Free float
- —
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
Quick Facts
Headquarters
Quzhou, Zhejiang, China
Founded
2003
Employees
1K+
Market cap
$235 M
Presence
30+ Countries
Listing
SSE: Listed
Categories
12 categories · scroll for more
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Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: SSE：603908