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Zhejiang Mobi Garden Outdoor Products Co., Ltd.
Brand VerifiedChina

Zhejiang Mobi Garden Outdoor Products Co., Ltd.

Mobi Garden

Zhejiang Mobi Garden Outdoor Products Co., Ltd. is a leading vertically integrated camping gear manufacturer and brand operator in China, employing a unique dual-engine business model of “OEM/ODM manufacturing + owned brand”. As the first listed camping company on the A-share market, it focuses on tents, camping furniture, and full-range equipment, leveraging its modern in-house production base to

ChinaEst. 20031K+SSE:603908

Business Nature

Own brand + OEM dual‑track system OEM accounts for 35% of production

Core Business Areas

Company: Zhejiang Mobi Garden Outdoor Products Co., Ltd. | Field: Core Camping equipment specialist apparel is non‑core: Camping Equipment Core business contributing 78% of revenue: -

Industry Rankings

Corporate Report

Company Overview & Business Model Zhejiang Mobi Garden Outdoor Products Co., Ltd. (stock code 603908 on the Shanghai Stock Exchange) is the only A‑share listed camping‑gear maker in China. Head‑quartered in Quzhou, Zhejiang, it operates a vertically integrated “OEM/ODM + own‑brand” model: a modern, highly automated “future factory” serves as its core manufacturing base, while the “Mobi Garden” brand drives B2C sales through a nationwide network of > 500 offline stores and leading e‑commerce platforms (Tmall, JD.com, Douyin). The company’s flagship products are tents, camping chairs, sun‑shades, tables and related accessories, which have become the defining items of China’s “boutique camping” trend. A brand‑heat score of 720 / 1,000 places it at the top of the domestic market, where it is widely regarded as the “national camping brand”. Financial & Operational Performance (2024‑2025) In 2024, Mobi Garden reported revenue of ¥10.82 billion (≈ US $1.5 billion), down 28 % year‑on‑year, reflecting a post‑pandemic normalization of the camping market. Net profit fell to ¥0.77 billion, a 48 % decline. Revenue was roughly split 50/50 between its brand business (¥5.47 billion) and its OEM/ODM export business (¥5.35 billion), the latter providing a stable cash‑flow anchor despite the domestic slowdown. The company employs about 1,000 people and ships products to > 30 countries; its own‑brand presence overseas is still nascent, focused on Asia and Europe via cross‑border e‑commerce and distributors. Offline stores are predominantly franchised, while online