Beijing Toread Outdoor Products Co., Ltd.

Toread Holdings Group Co., Ltd. – Executive Summary Company Overview Beijing Toread Outdoor Products Co., Ltd. ("Toread") is a leading Chinese outdoor sports brand and A-share listed company on the Shenzhen Stock Exchange (Stock Code: 300005). Headquartered in Beijing, the company operates through a brand-operator model, managing product development, design, supply chain, and omnichannel sales while outsourcing manufacturing to partners across China, Vietnam, and Bangladesh. With over 20 years of industry heritage, Toread serves as a pioneer in China's outdoor market, offering full-category outdoor products spanning apparel, footwear, and equipment. Key Financials In fiscal year 2024, Toread achieved annual revenue of RMB 1.773 billion, representing 15.99% year-over-year growth. Net profit attributable to shareholders reached RMB 281 million, demonstrating strong operational recovery following strategic refocusing. The core Toread brand contributes approximately 90% of total revenue, confirming the success of the company's strategy to divest non-core businesses and concentrate on its outdoor heritage. Business Segments Toread's product portfolio covers the full outdoor spectrum: technical outerwear (premier category including expedition jackets), performance apparel (hiking, travel, casual), footwear (hiking, trail running, water sports), and camping equipment. The company operates 1,000+ offline stores nationwide with deep penetration in tier-2 and tier-3 cities, complemented by strong e-commerce presence on Tmall and JD.com. International sales extend to 30+ countries, primarily in Belt and Road markets. Competitive Advantages Toread's most significant differentiator is its exclusive endorsement as "Official Equipment for China Antarctic and Arctic Expeditions," providing unmatched professional credibility. The brand enjoys extensive national recognition, particularly among family-oriented consumers and casual outdoor enthusiasts. The TiEF technology platform underpins product innovation and functional differentiation. As China's largest A-share listed outdoor brand, Toread combines deep market penetration with operational resilience. Strategic Outlook The company is executing brand rejuvenation and technology-driven positioning, targeting younger consumers and premium segments while defending its mainstream market share. Key priorities include developing flagship technology products, enhancing digital retail capabilities, and exploring high-growth segments like camping and skiing.