Higold Group Co., Ltd. is a leading Chinese enterprise in high-end functional hardware and outdoor furniture, driven by “original design” and “industrial technology,” headquartered in Foshan, Guangdong Province. Starting from precision cabinet hardware, the Group has successfully built an integrated premium solution portfolio covering whole-house storage systems, kitchen & bathroom spaces, and out
ChinaEst. 20043.8K+SZSE : 001221
Business Nature
Higold
Vertically Integrated Outdoor Furniture Manufacturer:
• In-house design, R&D, manufacturing, and global distribution
• Proprietary factories + global supply chain network
• Own brand + OEM/ODM contract manufacturing
Manufacturing Footprint
| Region | Production Facilities | Main Products | Annual Capacity |
|--------|----------------------|---------------|-----------------|
| Foshan, Guangdong | 3 production bases | Outdoor furniture, metal products | 2 million units |
| Other areas of Guangdong | 1 production base | Hardware components, wicker furniture | 1 million units |
Core Manufacturing Capabilities:
• Metal processing: Outdoor furniture metal frame fabrication
• PE wicker weaving: PE rattan material processing
• Surface treatment: Rust and corrosion-resistant coating
• Assembly: Finished furniture assembly and packaging
Supply Chain Advantages:
• Cost control: Economies of scale for competitive pricing
• Lead time: Relatively short production cycles
• Quality consistency: Strong product uniformity
• Customization: Full OEM/ODM capabilities
Core Business Areas
Company: Higold | Field: Core
Patio Furniture — [Core Competence Area]
- Outdoor Dining Sets: Higold outdoor dining furniture series
- PE Rattan Furniture: All-weather PE rattan outdoor sofas
- Leisure Lounge Chairs: Foldable loungers and casual chairs series
- Sunshade Products: Patio umbrellas and canopies
Outdoor Accessories — [Accessory Extensions]
- BBQ Grill Covers: Outdoor grill protective covers
- Outdoor Storage: Waterproof storage benches and storage boxes
- Garden Accessories: Various outdoor living accessories
✅ Classification: 10.1, 10.6
Note: Higold's focus in the outdoor patio sector is outdoor furniture manufacturing, with cost-performance ratio and production scale as core advantages
Patio Furniture accounts for 85% of total revenue
Core Products:
- Outdoor Dining Sets: Annual output 1.2 million units, price range 800-3,000
- PE Rattan Sofas: All-weather rattan furniture, annual output 800,000 units, price range 1,000-4,000
- Leisure Lounge Chairs: Foldable and casual chairs, annual output 600,000 units, price range 200-800
- Sunshade Products: Umbrellas and canopies, annual output 400,000 units
Outdoor Accessories accounts for 15% of total revenue
Extended Products:
- BBQ Grill Covers: Outdoor grill protective covers, annual output 300,000 units
- Storage Products: Waterproof storage benches, annual output 200,000 units
- Garden Accessories: Various outdoor living accessories
Higold Group Co., Ltd. is a leading Chinese manufacturer specializing in functional hardware and outdoor furniture, headquartered in Foshan, Guangdong Province. Listed on the Shenzhen Stock Exchange (SZSE: 001221), the company has evolved from a traditional hardware supplier into a premium lifestyle solutions provider with global reach across 110+ countries.
Financial Performance
Higold reported estimated 2025 global revenue of approximately RMB 2.68 billion, representing a robust 18% year-over-year growth. The company's premium positioning strategy maintains gross margins exceeding 35%. Revenue composition reflects strong core business performance: functional hardware (kitchen and closet systems) contributes approximately 70% of sales, while outdoor furniture accounts for 20%, with the remaining share from bathroom and storage solutions.
Manufacturing Capabilities
The company operates three major digitalized production clusters in Shunde: the Higold Star City headquarters (200,000 sqm, designed by Pininfarina), the Hexagon Building for precision outdoor furniture manufacturing, and the Shitouang base for core hardware and mold development. With over 50 fully automated production lines, Higold has achieved partial "dark factory" operations, enabling annual capacity of 10 million hardware units and 500,000 outdoor furniture pieces. Complete vertical integration—from raw material processing through surface treatments including Teflon and nano-coatings—ensures quality control and cost efficiency.
Business Segments
Higold serves five core market segments: functional storage solutions (pull-outs, corner systems, lifts), kitchen accessories (integrated sinks with nano-technology), bathroom hardware (smart showers, precision hinges and rails), premium outdoor furniture (collaboration with Pininfarina), and whole-house custom hardware solutions.
Competitive Advantages
The company's competitive edge stems from its design excellence—R&D personnel comprising over 15% of its 3,820 employees have secured numerous Red Dot and iF Design Awards—and strategic brand positioning as a high-end market leader. A brand heat index of 885/1000 reflects strong consumer perception on social platforms and international recognition, positioning Higold to compete effectively with premium European brands in the global outdoor furniture segment.
