Brand VerifiedChina

Higold Group Co., Ltd.

Higold

Higold Group Co., Ltd. is a leading Chinese enterprise in high-end functional hardware and outdoor furniture, driven by “original design” and “industrial technology,” headquartered in Foshan, Guangdong Province. Starting from precision cabinet hardware, the Group has successfully built an integrated premium solution portfolio covering whole-house storage systems, kitchen & bathroom spaces, and outdoor gardens. Its core Outdoor & Garden business, as a strategic growth engine, centers on original outdoor furniture collections (e.g., Sheer, Sail Shadow series) that integrate Italian Pininfarina design aesthetics, combined with smart shading systems and landscape lighting, aiming to provide artistic and durable outdoor living scenarios for global high-end residential and commercial spaces. 2025 estimated Group revenue reached RMB 2.68 billion. With its over 200,000 sqm Star City smart manufacturing base in Shunde and approximately 3,820 employees globally, Higold is listed on the Shenzhen Stock Exchange (SZSE: 001221). Leveraging its deeply vertically integrated supply chain, dozens of accumulated international design awards, and a high gross margin over 35%, Higold is evolving from “Made in China” to a global premium brand exemplar of “Designed in China.”

Strengths:Higold's core strength in the outdoor garden sector lies in its deep integration of years of precision hardware manufacturing expertise with top-tier industrial design (e.g., collaboration with Pininfarina), endowing outdoor furniture with exceptional structural integrity, detail quality, and unique aesthetics. Simultaneously, its strong, fully self-controlled industrial chain capabilities and smart manufacturing level, built upon the functional hardware business, ensure superior consistency and rapid iteration for premium products.

Weaknesses:Higold's main weaknesses are its still-developing international brand influence; compared to century-old top outdoor brands in mature Western markets, its brand narrative and consumer recognition require time to solidify. Additionally, its premium positioning and design-driven model result in high product prices, primarily serving a niche high-end market, posing challenges for penetration and channel coverage in the mass consumer segment.

Business Nature

Higold Vertically Integrated Outdoor Furniture Manufacturer: • In-house design, R&D, manufacturing, and global distribution • Proprietary factories + global supply chain network • Own brand + OEM/ODM contract manufacturing Manufacturing Footprint | Region | Production Facilities | Main Products | Annual Capacity | |--------|----------------------|---------------|-----------------| | Foshan, Guangdong | 3 production bases | Outdoor furniture, metal products | 2 million units | | Other areas of Guangdong | 1 production base | Hardware components, wicker furniture | 1 million units | Core Manufacturing Capabilities: • Metal processing: Outdoor furniture metal frame fabrication • PE wicker weaving: PE rattan material processing • Surface treatment: Rust and corrosion-resistant coating • Assembly: Finished furniture assembly and packaging Supply Chain Advantages: • Cost control: Economies of scale for competitive pricing • Lead time: Relatively short production cycles • Quality consistency: Strong product uniformity • Customization: Full OEM/ODM capabilities

Core Business Areas

Company: Higold | Field: Core Patio Furniture — [Core Competence Area] - Outdoor Dining Sets: Higold outdoor dining furniture series - PE Rattan Furniture: All-weather PE rattan outdoor sofas - Leisure Lounge Chairs: Foldable loungers and casual chairs series - Sunshade Products: Patio umbrellas and canopies Outdoor Accessories — [Accessory Extensions] - BBQ Grill Covers: Outdoor grill protective covers - Outdoor Storage: Waterproof storage benches and storage boxes - Garden Accessories: Various outdoor living accessories ✅ Classification: 10.1, 10.6 Note: Higold's focus in the outdoor patio sector is outdoor furniture manufacturing, with cost-performance ratio and production scale as core advantages Patio Furniture accounts for 85% of total revenue Core Products: - Outdoor Dining Sets: Annual output 1.2 million units, price range 800-3,000 - PE Rattan Sofas: All-weather rattan furniture, annual output 800,000 units, price range 1,000-4,000 - Leisure Lounge Chairs: Foldable and casual chairs, annual output 600,000 units, price range 200-800 - Sunshade Products: Umbrellas and canopies, annual output 400,000 units Outdoor Accessories accounts for 15% of total revenue Extended Products: - BBQ Grill Covers: Outdoor grill protective covers, annual output 300,000 units - Storage Products: Waterproof storage benches, annual output 200,000 units - Garden Accessories: Various outdoor living accessories

Industry Rankings

6Manufacture Rankings in the Home Decor Industry

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9Manufacturer Rankings in the Home Storage Organization Industry

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9Ranking List of Brands in the Garden Furniture Industry

Brand

9Ranking List of Factories in the Garden Furniture Industry

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Corporate Report

Higold Group Co., Ltd. is a leading Chinese manufacturer specializing in functional hardware and outdoor furniture, headquartered in Shunde District, Foshan, Guangdong Province, China. Listed on the Shenzhen Stock Exchange (SZSE: 001221), the company has evolved from a traditional hardware supplier into a premium lifestyle solutions provider with global reach across 110+ countries. Higold is renowned for its original design philosophy and "black technology" innovations in the functional hardware and outdoor furniture sectors.

Core Business

Higold operates two core business segments: Functional Hardware and Outdoor Furniture. The functional hardware segment includes kitchen and closet systems, water systems, bathroom hardware, and storage solutions. The outdoor furniture segment encompasses Patio Furniture such as outdoor dining sets, all-weather PE rattan furniture, leisure lounge chairs, and sunshade products. Revenue composition shows functional hardware contributing approximately 70% of sales while outdoor furniture accounts for 20%, positioning Higold as a comprehensive lifestyle solutions provider.

Global Presence

Higold serves customers in over 110 countries through its global distribution network. The company operates three major digital factory clusters including the Higold Star City headquarters in Shunde with approximately 200,000 square meters of total floor area. The company continues to expand its international presence, particularly in North American and European premium markets, with overseas revenue contribution rates significantly increasing in 2025, especially in high-end camping furniture and functional water sectors.

Key Strengths

Higold's competitive advantages include its vertically integrated manufacturing model with original design capabilities, premium positioning strategy maintaining gross margins exceeding 35%, and estimated 2025 global revenue of approximately RMB 2.68 billion representing robust 18% year-over-year growth. The company's Higold Star City, designed by Pininfarina, showcases world-class industrial design capabilities. As a recognized leader in functional hardware and outdoor furniture, Higold combines technological innovation with manufacturing excellence to serve global premium markets.

VerityRank Score

VerityRank Score of 84/100

VerityRank Score

84/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Shunde District, Foshan, Guangdong Province, China.

Founded

2004

Employees

3.8K+

Listing

Publicly Listed

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: SZSE : 001221

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