Brand VerifiedChina

Jinfa Labi Maternity & Baby Articles Co., Ltd.

Labibaby

Jinfa Labi Maternity & Baby Articles Co., Ltd. (Stock Code: 002762.SZ) is the first listed maternal and infant products company on China's A-share market, headquartered in Shantou, Guangdong. The company positions itself as an integrated provider focusing on the “apparel and daily use” needs of children aged 0-3, operating a dual-core business model of “Maternal & Infant Consumer Goods Manufacturing/Retail + Maternal & Infant Services.” Its core consumer goods business, centered on the “Labi Baby” brand, covers infant clothing, cotton products, and care items. Leveraging a network of approximately 1,200 offline stores (primarily franchised) and an omnichannel presence, it maintains a solid foundation in China's lower-tier cities. As a listed company with annual revenue around RMB 420 million, it actively explores capital operations to integrate the industry chain, seeking transformation from a traditional product manufacturer to a maternal and infant industry ecosystem platform. Strengths: Jinfa Labi’s core strengths are its unique capital platform and financing capabilities as the “first maternal and infant stock on the A-share market,” providing a key tool for expanding new businesses and integrating the industry chain through investment and M&A; concurrently, its extensively deployed network of approximately 1,200 offline physical retail stores across China, particularly in southern and central regions, forms a deep channel barrier and crucial brand touchpoint, serving as the cornerstone of its influence in regional markets. Weaknesses: Jinfa Labi’s main weaknesses lie in the growth bottleneck of its traditional maternal and infant consumer goods core business, with its annual revenue of approximately RMB 420 million facing pressure amidst fierce market competition and market share erosion from multiple players; furthermore, the synergistic effects of its dual-core “Product + Service” business model are insufficient, the operational diversity adds complexity to management, and its brand image faces aging issues, requiring enhanced appeal to the new generation of young parents.

Business Nature

Brand + In-house Production + Partial Outsourcing Primarily in-house production supplemented by outsourcing: - In-house factory: Chaoshan Chuanan base 120,000 sqm, annual capacity 100 million pieces - Outsourcing share: 30% accessories and seasonal apparel outsourced

Core Business Areas

Baby Clothing 0-24M - Organic cotton seamless bodysuits - Newborn antibacterial gift sets - Detachable-sleeve sleep bags Core Category 68% of revenue ✅ Tmall Baby Innerwear Bestseller Rankings TOP5 Children's Accessories - Colored cotton bibs - Moisture-absorbing non-slip socks - Newborn bonnets Annual sales: 30 million units Notes: Uncovered Categories: Everyday Children's Wear no product line for ages 2+ Functional Children's Wear no sun-protection/mosquito-repellent technology School Uniforms / Specialty Occasion Apparel non-core business

Industry Rankings

8Manufacturer Rankings in the Baby Clothing (0-24 Months) Industry

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8Manufacturer Rankings in the Outdoor Gear Industry

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9Manufacturer Rankings in the Kids & Baby Clothing Industry

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Corporate Report

Jinfa Labi Maternity & Baby Articles Co., Ltd. (Labibaby, stock code: 002762.SZ) is China's first A-share listed maternity and baby products company, headquartered in Shantou, Guangdong. The company operates under the "Labi Baby" brand, positioning itself as a brand operator and manufacturer serving middle-class Chinese families with infants aged 0-3 years.

Key Financials: For fiscal year 2024, the company reported annual revenue of approximately RMB 420 million. Revenue is divided into two segments: maternal and infant consumer products (~85%, including "Labi" branded clothing and daily-use items) and maternal and infant services (~15%, primarily medical aesthetics under the "Hanfei" brand). The company received a brand heat score of 79/100, reflecting its status as a regionally recognized but competitively challenged player.

Business Segments: Labibaby's core operations span two categories: "clothing" (infant innerwear, sleepwear, going-out apparel, gift boxes) and "daily use" (cotton products, accessories). The company operates approximately 1,200 offline stores, predominantly through franchise arrangements across second-to-fourth-tier cities, complemented by online channels on Tmall, JD.com, and Douyin. The "product + service" dual-driver strategy aims to expand into maternal healthcare services as a secondary growth engine.

Competitive Advantages: Labibaby's strengths include its A-share capital platform enabling M&A and new business development, an extensive offline retail network providing deep market penetration, established regional brand recognition, and a self-owned industrial park ensuring supply chain stability and quality control.

Strategic Challenges: The company faces intensifying competition in its core maternal and infant products business, slow synergy realization between product and service operations, and pressing needs for brand rejuvenation to attract younger consumer demographics.

Strategic Direction: Moving forward, Labibaby plans to strengthen its "safety technology" brand positioning with functional product development, enhance franchise partner support through digital transformation, build an investment ecosystem around the maternal-infant lifecycle, consolidate regional market density, and explore membership and subscription models to improve customer lifetime value.

VerityRank Score

VerityRank Score of 82/100

VerityRank Score

82/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Shantou, Guangdong, China (Headquarters/Production Base)

Founded

1996

Employees

1K+

Factories

5+ Factories

Listing

SZSE: Listed

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: SZSE : 002762

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