SKIMS Body, Inc. is an American intimate apparel and lifestyle brand founded in 2019 by Kim Kardashian, Jens Grede, and Emma Grede. Headquartered in Los Angeles, California, the company has emerged as a global leader in the shapewear and inclusive intimates market. In 2025, SKIMS achieved a historic milestone by surpassing $1 billion in annual net sales and reaching a valuation of $5 billion following a $225 million Series D funding round led by Goldman Sachs, solidifying its position among the world's fastest-growing fashion brands.
Core Business
SKIMS has revolutionized the intimate apparel industry by pioneering the "shapewear as outerwear" trend, fundamentally shifting how consumers approach body-contouring garments. The brand's core offerings center on seamless underwear, bras, high-compression bodysuits, and shapewear essentials including compression shorts and lift shorts, all engineered with the company's proprietary seamless knitting technology that allows fabric to stretch up to twice its original dimensions. The product range has expanded strategically across categories including Soft Lounge and Fits Everybody loungewear collections crafted from modal and silk fabrics, long slip dresses, and specialized activewear collaborations such as the Nike x SKIMS partnership launched in fall 2025.
The brand operates a distinct asset-light business model focused intently on design innovation, marketing, and distribution while partnering with premier contract manufacturers across Turkey, China, Vietnam, and Italy to produce its collections. Notably, the Seamless series leverages advanced Italian knitting machinery to achieve the brand's signature barely-there construction. With an agile supply chain capable of rapid response, SKIMS releases over 50 limited capsule collections annually, with new drops frequently selling out within minutes of launch, demonstrating extraordinary consumer demand and operational efficiency.
Global Presence
SKIMS has established a robust international footprint with direct shipping available to 160+ countries and a growing network of approximately 20 flagship stores and permanent retail locations across the United States, United Kingdom, France, and Germany. The brand has also secured placement in luxury department stores and premium boutiques including Lane Crawford. With a workforce of approximately 1,200 to 1,500 employees concentrated primarily at its Los Angeles headquarters, New York office, and global store locations, SKIMS continues to expand its physical retail presence while maintaining dominant e-commerce performance. The company remains privately held and is currently in pre-IPO preparation mode, having completed its latest funding round in November 2025.
Key Strengths
SKIMS benefits from unparalleled brand amplification through Kim Kardashian's social media empire exceeding 300 million combined followers, driving Google search rankings to number one globally in the lingerie category. The brand has disrupted traditional beauty standards by offering an unprecedented size range from XXS to 5XL alongside 9 inclusive skin-tone color options, democratizing shapewear for diverse body types. In 2025, the company formally entered the "10-billion-dollar club" with growth rates vastly outpacing rival Victoria's Secret, signaling its transformative impact on the intimate apparel landscape.
