KAILAS (Zhanjiang Maya Travel Products Co., Ltd., ) is China's leading professional outdoor sports brand, headquartered in Guangzhou, Guangdong Province, China, with production facilities in Zhanjiang, Guangdong. The company has evolved from a climbing-focused technical brand into a comprehensive outdoor equipment provider, serving customers across more than 30 countries worldwide. With an estimated 2024 annual revenue ranging from RMB 20-30 billion, KAILAS ranks among China's largest domestic outdoor brands by sales volume and has achieved a brand heat score of 83/100.
Core Business
KAILAS operates as a vertically integrated R&D-driven outdoor equipment manufacturer and brand operator with a self-manufacturing model encompassing R&D, design, production, and sales. The company specializes in three main product categories: sports apparel including down jackets, shell jackets, softshell pants, and climbing stretch pants; technical outerwear such as hardshell jackets (the flagship MONT series), softshell jackets, ski jackets, and high-altitude one-piece down suits; and footwear featuring trail running shoes (FUGA series), hiking boots (MT5 GTX), and climbing shoes. The brand's core technological advantages include proprietary AirCubic aerodynamic suspension systems and FILTERTEC waterproof fabrics, with additional expertise in GORE-TEX partnerships and proprietary heating technologies. Climbing gear including ropes, harnesses, quickdraws, belay devices, and climbing shoes form the technical foundation, with KAILAS equipment designated as official gear for China's National Climbing Team.
Global Presence
KAILAS maintains its global operations headquarters, R&D, and design center in Guangzhou, with production facilities located in Zhanjiang, Guangdong Province. The company serves customers across more than 30 countries through a distribution network spanning brand-owned e-commerce, offline specialty stores, professional outdoor retail channels, and international distributors. International sales currently contribute 20-30% of total revenue, reflecting significant growth potential in overseas markets. The company employs a hybrid manufacturing strategy combining proprietary production for core equipment and high-difficulty products in its modern Zhanjiang facility with strategic partnerships for certain apparel and footwear categories, ensuring quality control while maintaining production flexibility.
Key Strengths
KAILAS has established itself as a "technology-first, climbing-soul" brand in China's outdoor market, with proprietary research and development of core technologies as its fundamental competitive advantage. The company's strong reputation in professional climbing circles—where its equipment is trusted by China's National Climbing Team—provides authentic credibility that differentiates it from competitors. The brand heat score of 83/100 reflects recognition as a "technology benchmark" and climbing field leader in China's outdoor market, with rapid growth driven by independent R&D of hardcore technology, high cost-performance ratio, and endorsement by professional athletes. The company projects continued 20%+ annual growth for 2025, fueled by sustained domestic outdoor recreation trends and expanding international sales. By successfully translating technical expertise from professional climbing to broader outdoor activities like hiking and trail running, KAILAS has achieved a balance between professional credibility and commercial success.
