Brand VerifiedChina

Aimer Co., Ltd.

Aimer

Aimer Co., Ltd. (SSE: 603511.SH) is a leading Chinese branded intimate apparel and apparel group headquartered in Beijing. As a vertically integrated company and hailed as "the first share of China's underwear industry," it comprehensively covers all-scenario close-to-body categories including women's underwear, men's underwear, loungewear, activewear, and swimwear through its core brand "Aimer" and a multi-brand portfolio (e.g., imi's, Aimer Men, Aimer Kids, Aimer Sports, EMPERORIENT). Its business model integrates proprietary design, large-scale intelligent manufacturing (e.g., Huaian Smart Industrial Park), and an omni-channel retail network (over 1,700 stores). With annual revenue reaching RMB 3.455 billion in FY2023, Aimer has established its leadership in the underwear industry through deep understanding of the Chinese market, complete supply chain control, and formidable offline channel barriers.

Strengths: Aimer's core strengths lie in its complete vertical industry chain integration and powerful multi-brand operation capability, achieving deep control over product quality and supply chain from R&D and design to in-house manufacturing; concurrently, its extensive network of over 1,700 offline retail points constitutes its most solid market moat, enabling high brand recognition and customer reach.

Weaknesses: Aimer's main weaknesses stem from slowing growth in traditional department store channels, necessitating accelerated transition towards shopping malls and online platforms; simultaneously, it faces dual pressures from both international premium brands and emerging digital-native competitors in an intensely competitive market, while its brand internationalization process remains slow with limited global influence.

Business Nature

Vertically Integrated Manufacturer + Proprietary Brand: • Beijing/Suzhou owned smart factories • Full-chain control R&D → Weaving → Garment Manufacturing • No OEM business, exclusively focused on high-end proprietary brand Production Bases: • Beijing Yizhuang: Industry 4.0 Smart Factory AGV Logistics + AI Quality Control • Suzhou Wujiang: Functional Fiber R&D Center Annual Capacity: 2,000 tons

Core Business Areas

Sleep Sets — [Technology Flagship] • AIMER NYLON® Temperature-Regulating Sleepwear: Patented smart temperature-adaptive fiber phase-change microcapsule technology, temperature adaptation range: ±5°C • Magnetic Therapy Nursing Sleepwear: Embedded 800-gauss magnets to promote lactation clinically certified by Tier-3 Grade-A hospitals Robes • Far-Infrared Energy Robe: Ceramic microparticle coating, increases perceived temperature by 2-3°C, TÜV Rheinland certified • Wearable Massage Robe: Microcurrent acupoint stimulation modules shoulder/neck/lumbar regions Homewear • Skin-Base Series: "Skin Biomimetic Membrane" fabric co-developed with Chinese Academy of Sciences, pH 5.5 to balance skin • Aerospace-Grade Antistatic Home Dress: Chinese Space Program collaboration, static voltage <100V national standard: 500V Classification Codes: 12.1, 12.2, 12.3 Note: Slippers 12.4 are not a core category; they exist only in limited quantities as gift set accessories.

Industry Rankings

5Wholesaler Rankings in the Loungewear & Sleepwear Industry

Mfr

6Manufacturer Rankings in the Underwear Manufacturers Industry

Mfr

7Brand Rankings in the Loungewear & Sleepwear Industry

Brand

8Manufacturer Rankings in the Pajama Set Manufacturers Industry

Mfr

8Brand Rankings in the Underwear Brands Industry

Brand

Corporate Report

Aimer Co., Ltd. Corporate Report Summary

Aimer Co., Ltd. (stock code: 603511.SH) is China's leading intimate apparel and intimate apparel brand group, headquartered in Beijing's Chaoyang District. The company operates as both a brand operator and vertically integrated manufacturer, with comprehensive capabilities spanning R&D, design, production, and retail distribution. Founded on the core Aimer brand, the company has developed an extensive multi-brand portfolio including imi's, AIMER MEN, Aimer Kids, Aimer Sports, and EMPERORIENT, targeting segments from children to seniors across women's lingerie, homewear, sports apparel, swimwear, and hosiery categories.

Financial Performance & Operations

For fiscal year 2023, Aimer reported annual revenue of 3.455 billion RMB, with offline channels accounting for approximately 70% of sales while e-commerce showed rapid growth. The company maintains over 1,700 retail outlets across China, primarily through direct-owned and distributor-operated stores in major department stores and shopping centers. Manufacturing operations include large modern production bases in Beijing, Suzhou, and Foshan, with the company's Huai'an Smart Industrial Park serving as a benchmark for intelligent, flexible production. As of end-2023, Aimer employed approximately 5,000 people.

Market Position & Competitive Landscape

With a brand heat score of 82/100, Aimer ranks among the top three in China's women's lingerie market and is recognized as a defining force in the domestic intimate apparel industry. The company has built formidable competitive barriers through its complete industry chain control, extensive brand portfolio, and unmatched offline distribution network. However, Aimer faces significant challenges including declining traditional department store sales requiring pivot to shopping malls and online channels, intense competition from both international brands (Victoria's Secret, Wacoal) and emerging digital-first brands (Ubras, Banana in), and limited international recognition despite domestic market dominance.

Strategic Outlook

Aimer represents a quintessential success story of Chinese consumer brands built on deep localization, full-channel operations, and vertical integration. Its core strengths lie in complete supply chain control from yarn development to garment manufacturing, precise brand positioning across price points and demographics, and over 1,700 stores creating substantial channel moats. The company's primary strategic priorities involve accelerating digital transformation, defending market share against nimble online competitors, and potentially expanding globally—though its international growth remains a long-term challenge given its predominantly domestic focus.

VerityRank Score

VerityRank Score of 82/100

VerityRank Score

82/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Chaoyang District, Beijing, China

Founded

1980

Employees

5K+

Listing

Publicly Listed

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: SSE：603511

Back to Rankings