VerityRank
Georg Jensen A/S (Fiskars Group)
Brand & Manufacturer VerifiedDenmark

Georg Jensen A/S (Fiskars Group)

Georg Jensen A/S

Georg Jensen A/S is Scandinavia's premier metal design and silversmithing house, founded in 1904 in Copenhagen, Denmark. Now a subsidiary of Fiskars Group (Nasdaq Helsinki: FSKRS), the brand generates approximately €160 million ($170 million) in annual revenue. Georg Jensen operates 100+ branded stores globally with manufacturing spanning its Copenhagen core workshop and Thailand precision casting facility. In 2025, the brand achieved a landmark sustainability milestone — 100% of all silver jewelry and decorative objects are now made from closed-loop recycled silver.

Strengths: 100% recycled silver achievement in 2025 setting the industry standard for sustainable precious metal crafts; distinctive Scandinavian design language (organic, flowing forms) with enduring global appeal across generations; diversified product portfolio spanning silver tableware, home décor, jewelry, and seasonal collections; strong Asian market presence with flagship stores in Singapore (Takashimaya, ION Orchard) and Japan; Fiskars Group backing providing financial stability and cross-brand distribution synergies.
Weaknesses: Revenue declined in recent years under Fiskars integration (Group comparable EBIT dropped significantly in 2025); brand identity tension between heritage Danish luxury and mass-market Fiskars portfolio; hybrid manufacturing model (Danish handcraft + Thai/Portuguese mass production) creates quality consistency challenges.
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DenmarkFounded 1904~1,150≈€160 MCopenhagen core workshop +… / 100
Listed onHELFSKRS
Last updated: November 2026·By VerityRank Research Team·Methodology

Listed market data

FSKRS · HEL · weeklyHistory →
Market cap
$1.2 B
Share price
EUR 13.24
1Y change
+1.8%
Recent change
-1.8%

11-02 → 11-03

Since first close
+101.2%

from 2000-01

Revenue (TTM)
≈€160 M ($170 M)
· updated 2026-11-03Source ↗

Financial history

Full market history
EUR 0$0EUR 4$375 MEUR 8$750 MEUR 11$1.13 BEUR 15$1.5 B2025-122026-012026-022026-032026-042026-052026-062026-072026-082026-092026-102026-11
MonthCloseMarket capChange
  • 2026-11EUR 13.24$1.2 B+0.8%
  • 2026-10EUR 13.14$1.2 B+2.5%
  • 2026-09EUR 12.82$1.2 B-8.3%
  • 2026-08EUR 13.98$1.3 B+7.5%
  • 2026-07EUR 13.00$1.2 B-1.5%
  • 2026-06EUR 13.20$1.2 B-9.0%
  • 2026-05EUR 14.50$1.3 B+5.5%
  • 2026-04EUR 13.74$1.3 B+13.2%
  • 2026-03EUR 12.14$1.1 B-8.9%
  • 2026-02EUR 13.32$1.2 B+9.4%
  • 2026-01EUR 12.18$1.1 B-3.9%
  • 2025-12EUR 12.68$1.2 B—
Monthly closes · 2025-12 – 2026-11 · Full market history

Ownership & Control

Latest available filings
Controlling entity
Publicly held — no controlling shareholder disclosed
Company type
Brand & Manufacturer
Insiders
49.86%
Institutions
24.67%(20 holders)
Free float
49.19%

Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.

Georg Jensen A/S is a Denmark-based Scandinavian metal design house headquartered in Copenhagen. Founded in 1904, the company was acquired by Finland's Fiskars Group (Nasdaq Helsinki: FSKRS) in 2024. With approximately 1,000 employees and over 100 branded stores globally, Georg Jensen generates estimated annual revenue of €160 million. All silver products have been 100% closed-loop recycled since 2025.

Business Overview

Georg Jensen represents the pinnacle of Scandinavian metal aesthetics — organic, flowing forms applied across silver tableware, home décor, and jewelry. Under Fiskars Group ownership, the brand is navigating a transition from independent Danish luxury house to a division within a diversified consumer goods portfolio. The 2025 full transition to 100% recycled silver for all jewelry and decorative objects marks a genuine industry milestone, positioning Georg Jensen as the sustainability leader in precious metal crafts. The brand maintains strong presence in key Asian luxury retail hubs including Singapore (Takashimaya, ION Orchard) and Japan.

Key Strengths

The 2025 achievement of 100% recycled silver across all product lines is a genuine competitive differentiator — no other major metal crafts brand has achieved this at equivalent scale. Georg Jensen's archive of iconic designs from masters like Henning Koppel provides an enduring IP moat that continues generating revenue decades after creation. The diversified product portfolio — spanning ultra-premium hand-forged silver to accessible stainless steel — enables the brand to capture consumers across multiple price points.

Challenges & Outlook

The Fiskars Group integration has introduced financial headwinds, with Group comparable EBIT declining significantly in 2025 due to US tariff impacts and inventory destocking. Brand identity tension exists between Georg Jensen's Danish luxury heritage and Fiskars' mass-market portfolio (including Iittala, Royal Copenhagen, and Waterford). The hybrid manufacturing model — combining Copenhagen handcraft with Thai and Portuguese industrial production — creates inherent quality consistency challenges that must be carefully managed.

VerityRank Score of 89/100

Quick Facts

Headquarters

Copenhagen, Denmark (parent: Espoo, Finland)

Founded

1904

Employees

~1,150 (50–60 master silversmiths in Copenhagen)

Revenue

≈€160 M ($170 M)

Market cap

$1.2 B

Factories

Copenhagen core workshop + Thailand precision casting facility + Portugal industrial production

Presence

50+ Countries

Listing

Nasdaq Helsinki: FSKRS (Fiskars Group)

Categories

24 categories · scroll for more

Related

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: Nasdaq Helsinki: FSKRS (Fiskars Group) , Georg Jensen Official
Fiskars Group Q4 2025 Financial Statement
Fiskars Group Annual Report 2025
Fiskars Group Supply Chain Statement 2025