Brand VerifiedBangladesh

Masco Group

MAS Holdings is South Asia's largest apparel and textile technology manufacturer and a "hidden champion" in the global intimates and activewear sectors. Founded in 1987 and privately held by the Amalean family, the company is headquartered in Colombo and operates primarily in an OEM/ODM model. It focuses deeply on intimates & hosiery, sports & outdoor gear, and loungewear & sleepwear, providing en

BangladeshEst. 200124K+20+ FactoriesUnlisted ( Family Business )

Business Nature

A vertically integrated building materials and home products group: • Independent design, R&D, production, and global distribution • Owned factories + global supply chain network • Multi-brand operations, focused on proprietary brands Manufacturing Network: United States: 12 production bases China: 8 production bases Europe: 5 production bases Annual output: Over 18 million bathroom products Automation level: 70% process automation Workforce: 18,000+ global team members R&D Capabilities: R&D centers: 6 global R&D centers United States, China, Germany, Italy, Mexico, Poland R&D personnel: 1,200+ R&D engineers Patents: 5,000+ technical patents Annual R&D investment: $246 million

Core Business Areas

Showers & Showering — [Core Strengths] Thermostatic shower systems: Delta thermostatic shower systems Overhead showers: Rainfall overhead shower heads Handheld showers: Handheld shower heads Shower systems: Whole-home shower solutions Hardware & Accessories — [Technical Leadership] Pull-out faucets: Delta pull-out faucets Basin drains: Basin drainage systems Linear floor drains: Concealed linear floor drains Angle valve kits: Angle valve accessory sets Safety & Functional Accessories — [Human-Centered Design] Heated towel racks: Electric heated towel racks Diatomaceous earth bath mats: Quick-dry bath mats Shower seats: Shower seating Safety grab bars: Anti-slip safety grab bars Bathroom Storage — [Space Optimization] Wall-mounted niches: Recessed wall niches Rotating shelves: Rotating storage racks Toilet-top storage: Over-toilet storage shelves Toothbrush sanitizer holders: UV toothbrush sanitizers Classification codes: 8.2, 8.6, 8.5, 8.7 Note: Masco focuses on bathroom fixtures in the areas of shower systems, hardware accessories, safety and functional products, and bathroom storage, with faucet technology and bathroom solutions as core competencies. Showers & Showering accounts for 50% of bathroom revenue Core strength products: Thermostatic shower systems: Delta thermostatic shower systems, price $200–600 Overhead showers: Rainfall overhead shower heads, price $100–400 Handheld showers: Handheld shower heads, price $50–200 Shower systems: Whole-home shower solutions, price $300–800 Hardware & Accessories accounts for 30% of bathroom revenue Technical leadership products: Pull-out faucets: Delta pull-out faucets, price $150–400 Basin drains: Basin drainage systems, price $20–80 Linear floor drains: Concealed linear floor drains, price $50–150 Angle valve kits: Angle valve accessory sets, price $30–100 Safety & Functional Accessories accounts for 15% of bathroom revenue Human-centered products: Heated towel racks: Electric heated towel racks, price $100–300 Diatomaceous earth bath mats: Quick-dry bath mats, price $20–60 Shower seats: Shower seating, price $40–120 Safety grab bars: Anti-slip safety grab bars, price $30–80 Bathroom Storage accounts for 5% of bathroom revenue Space optimization products: Wall-mounted niches: Recessed wall niches, price $60–180 Rotating shelves: Rotating storage racks, price $40–120 Toilet-top storage: Over-toilet storage shelves, price $30–90 Toothbrush sanitizer holders: UV sanitizers, price $25–70

Industry Rankings

8Manufacturer Rankings in the Women's Clothing Industry

Brand

10Brand Rankings in the Women's Clothing Industry

Mfr

Corporate Report

# Masco Corporation - Corporate Report Summary **Masco Corporation** is a US-based, publicly traded home building materials conglomerate headquartered in Livonia, Michigan. The company operates under the ticker symbol **MAS** on the NYSE and is a component of the S&P 500. Masco has undergone significant strategic transformation in 2025, divesting its lower-margin cabinet and window businesses to focus on two core divisions: **Plumbing Products** and **Decorative Architectural Products**. Estimated 2025 net sales range between **$8.1–8.3 billion**, with profit margins improving substantially following these divestitures. Masco operates a multi-brand portfolio including **Delta**, **Hansgrohe**, **Kichler Lighting**, and **Behr**, collectively ranking among the most recognized names in global home improvement. In bathroom fixtures, the company holds a top-three global market share through Delta and Hansgrohe, the latter of which maintains particularly strong positions in China's premium residential and five-star hotel markets. Kichler is one of North America's largest residential lighting suppliers, while Behr dominates the wall coatings category in North America. The company scored a brand strength rating of **945/1000**, with Delta consistently ranking first in search volume within the bathroom fixtures category. The company maintains approximately **34 manufacturing facilities** across 10 countries and sells products in over **100 nations**, with a global workforce of roughly **18,000 employees**. Hansgrohe operates advanced factories in Germany, the US, and China's Shanghai/Pudong region, while Delta maintains significant production bases in the US and China's Dalian and Suzhou. For 2025, Masco has introduced several technological innovations: the **Delta FirstWave** smart leak detection system for whole-home plumbing monitoring, and **Kichler smart lighting** integrated with the Matter protocol for seamless smart home compatibility. To mitigate global trade risks, the company is expanding nearshoring capabilities in Mexico and Vietnam.

Quick Facts

Headquarters

Livonia, Michigan, USA

Founded

2001

Employees

24K+

Factories

20+ Factories

Listing

Unlisted ( Family Business )