Brand VerifiedUnited States
Nike, Inc.
Nike
Nike, Inc., headquartered in Oregon, USA, is a global leader in athletic apparel design and marketing, operating a capital-light model focused on branding, R&D, and channel management. Its core business covers the full spectrum of Sports & Outdoor Gear, with athletic footwear as its absolute cornerstone, deeply integrated with performance apparel and equipment & accessories to deliver complete solutions from basketball and running shoes to training gear. In 2025, the company generated approximately $46.31 billion in global revenue, employed over 78,000 people, and operated across 170 countries. Despite facing market competition and strategic transformation pressures, its technological expertise in sports like basketball and running, combined with its global brand influence, remains at the industry's pinnacle.
Strengths: Nike's core strength lies in its formidable brand moat, built upon top athlete endorsements, revolutionary cushioning technologies (Air/ZoomX), and cultural icons (Air Jordan). Leveraging a mature supply chain of over 540 partner factories and a brand strength index of 94.7, it consistently dictates technical standards and trends in athletic footwear and apparel.
Weaknesses: Nike's main weaknesses include underperformance in its direct-to-consumer (Nike Direct) channel and inventory pressures impacting profit margins. It faces significant market share erosion in the running segment from emerging brands like Hoka and On, alongside intense competition in Greater China from local players like Anta and Li-Ning, necessitating a renewed focus on product innovation and channel relationships to stabilize its market position.Read MoreShow Less
Strengths: Nike's core strength lies in its formidable brand moat, built upon top athlete endorsements, revolutionary cushioning technologies (Air/ZoomX), and cultural icons (Air Jordan). Leveraging a mature supply chain of over 540 partner factories and a brand strength index of 94.7, it consistently dictates technical standards and trends in athletic footwear and apparel.
Weaknesses: Nike's main weaknesses include underperformance in its direct-to-consumer (Nike Direct) channel and inventory pressures impacting profit margins. It faces significant market share erosion in the running segment from emerging brands like Hoka and On, alongside intense competition in Greater China from local players like Anta and Li-Ning, necessitating a renewed focus on product innovation and channel relationships to stabilize its market position.
United StatesFounded 196480K+ / 100
Listed onNYSENKE
Listed market data
NKE · NYSE · weeklyHistory →- Market cap
- $56.9 B
- Share price
- USD 39.12
- 1Y change
- -40.4%
- Recent change
- +1.2%
- Since first close
- -43.9%
10-30 → 11-02
from 2025-09
· updated 2026-11-02Source ↗
Financial history
Full market historyMonthCloseMarket capChange
- 2026-11USD 39.12$56.9 B+1.2%
- 2026-10USD 38.67$56.2 B+9.2%
- 2026-09USD 35.40$51.5 B-9.4%
- 2026-08USD 39.06$56.8 B-6.4%
- 2026-07USD 41.71$60.7 B+1.6%
- 2026-06USD 41.05$59.7 B-11.2%
- 2026-05USD 46.23$67.2 B+4.2%
- 2026-04USD 44.36$64.5 B-16.0%
- 2026-03USD 52.82$76.8 B-15.1%
- 2026-02USD 62.18$90.4 B+0.6%
- 2026-01USD 61.81$89.9 B-3.0%
- 2025-12USD 63.71$92.7 B—
Monthly closes · 2025-12 – 2026-11 · Full market history
Ownership & Control
Shareholding as of 2026-06-30- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Brand
- Insiders
- 1.95%
- Institutions
- 82.58%(2,351 holders)
- Free float
- 84.22%
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
In the press
All coverage →5 latest headlines- Vanguard reports a passive stake in NIKE (NKE), with sole voting power over 268,489 shares. - Stock Titanwww.stocktitan.net2026-10-30
- NIKE, Inc. (NIKE80.BK) company profile and facts - Yahoo Finance UKuk.finance.yahoo.com2026-10-30
- Nike Inc. Cl B stock underperforms Thursday when compared to competitors despite daily gains - MarketWatchwww.marketwatch.com2026-10-29
- Nike Inc. Cl B stock underperforms Thursday when compared to competitors despite daily gains - MarketWatchwww.marketwatch.com2026-10-29
- Nike (NKE): Prolonged Turnaround Timelines Prompt Portfolio Realignment - Yahoo Financefinance.yahoo.com2026-10-29
Headlines aggregated from public feeds. Sentiment tags are keyword-based, not editorial judgement.
World's Largest Sports Brand Asset-Light Model: 100% outsourced brand management, design and marketing company. Owns Nike, Jordan, Converse brands. Partners with ~122 contract factories primarily Vietnam, China, Indonesia for sports apparel and footwear. DTC + wholesale channels. NYSE listed NKE.
Business Model & Production
Nike operates as a brand management and design firm under a 100% outsourced production model, partnering with approximately 122 contract factories concentrated in Vietnam, China, and Indonesia. This asset-light structure enables rapid scaling and geographic flexibility while maintaining quality standards through comprehensive supplier monitoring under Nike's strict Supplier Code of Conduct.
Product Portfolio Categories 7.2–7.5
Nike Kids spans everyday children's apparel, performance athletic wear, and children's accessories. Core offerings include: • Children's T-shirts, athletic suits, fleece jackets, and denim jeans featuring proprietary Dri-FIT quick-dry technology and breathable knitted fabrics • Aeroshield series sun-protection jackets with UPF 40+ certification • Quick-dry apparel, shell jackets, and thermal sports pants equipped with Storm-FIT waterproof technology Products are designed specifically for children's athletic development rather than serving as downsized adult items, reflecting Nike's commitment to performance-driven youth apparel.
Strategic Positioning
Nike Kids functions as the strategic growth engine for building brand lifetime loyalty among young consumers, extending Nike's athletic expertise and cultural authority into the children's market segment. With a brand heat score of 86/100, the line ranks as the global leader in children's athletic apparel and footwear, successfully integrating athletic performance, street-wear culture, and family emotional connection.
Distribution
Products reach consumers through direct-to-consumer channels Nike.com, Nike APP, company-owned stores and wholesale partnerships with sports retailers, department stores, and e-commerce platforms worldwide. The expanding DTC strategy enables higher margins and deeper consumer relationships through owned retail and digital platforms.
Nike operates as a brand management and design firm under a 100% outsourced production model, partnering with approximately 122 contract factories concentrated in Vietnam, China, and Indonesia. This asset-light structure enables rapid scaling and geographic flexibility while maintaining quality standards through comprehensive supplier monitoring under Nike's strict Supplier Code of Conduct.
Product Portfolio Categories 7.2–7.5
Nike Kids spans everyday children's apparel, performance athletic wear, and children's accessories. Core offerings include: • Children's T-shirts, athletic suits, fleece jackets, and denim jeans featuring proprietary Dri-FIT quick-dry technology and breathable knitted fabrics • Aeroshield series sun-protection jackets with UPF 40+ certification • Quick-dry apparel, shell jackets, and thermal sports pants equipped with Storm-FIT waterproof technology Products are designed specifically for children's athletic development rather than serving as downsized adult items, reflecting Nike's commitment to performance-driven youth apparel.
Strategic Positioning
Nike Kids functions as the strategic growth engine for building brand lifetime loyalty among young consumers, extending Nike's athletic expertise and cultural authority into the children's market segment. With a brand heat score of 86/100, the line ranks as the global leader in children's athletic apparel and footwear, successfully integrating athletic performance, street-wear culture, and family emotional connection.
Distribution
Products reach consumers through direct-to-consumer channels Nike.com, Nike APP, company-owned stores and wholesale partnerships with sports retailers, department stores, and e-commerce platforms worldwide. The expanding DTC strategy enables higher margins and deeper consumer relationships through owned retail and digital platforms.
Quick Facts
Headquarters
Washington County, Oregon, United States (Global Headquarters)
Founded
1964
Employees
80K+
Market cap
$56.9 B
Presence
190+ Countries
Listing
NYSE：NKECategories
23 categories · scroll for more
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Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: Official Website NYSE：NKE