Brand VerifiedUnited States

The Toro Company

Toro

The Toro Company, headquartered in Bloomington, Minnesota, USA, is a world-leading provider of professional turf maintenance, landscape construction, and smart irrigation solutions. Founded in 1914, Toro has evolved from an agricultural irrigation equipment manufacturer into an outdoor environmental management giant spanning professional and consumer markets. Its core Outdoor & Garden business is driven by robust innovation, encompassing commercial-grade zero-turn mowers (TimeCutter® series), residential lithium-ion gardening tools, and world-leading smart irrigation and lighting systems (SMRT Logic™, Unique Lighting), aiming to achieve intelligent and efficient lawn care, water management, and outdoor lighting through precision control technology. 2025 estimated global revenue is approximately $4.75 billion. With 18 major manufacturing sites globally and about 11,200 employees, Toro is listed on the NYSE (TTC). Leveraging its deep professional heritage (e.g., servicing venues like Wimbledon) and the transfer of technology to the consumer market, it continues to lead the electrification, automation, and connectivity transformation of outdoor power equipment. Strengths:Toro's core strength in the outdoor garden sector lies in its successful application of professional-grade engineering, durability standards, and precision irrigation algorithms—honed from servicing top global golf courses and sports venues—to the premium residential market, building formidable barriers of technical reliability and brand trust. Its complete, in-house hardware and cloud platform technology stack for smart irrigation control and efficient mowing systems creates strong ecosystem control. Weaknesses:Toro's main weaknesses are its continued heavy skew towards professional and North American premium residential markets, resulting in high product prices and insufficient brand recognition and channel penetration in mass consumer segments and emerging countries. Additionally, its business is significantly influenced by North American climate and real estate cycles, with growth tied closely to professional sector capital expenditure, leading to a relatively slower pace in consumer business expansion.

Business Nature

Vertically Integrated Professional Turf Equipment Manufacturer: • In-house design, R&D, manufacturing, and global distribution • Owned production facilities + global supply chain network • Focus on proprietary brands, no contract manufacturing services Manufacturing Footprint: | Region | Production Bases | Key Products | Annual Capacity | |--------|-----------------|--------------|-----------------| | North America | 4 facilities | Commercial mowers, irrigation systems | 350,000 units | | Europe | 1 facility | Residential turf equipment | 100,000 units | | Asia Pacific | 1 facility | Push mowers | 50,000 units | Smart Manufacturing Capabilities: • Specialized Production Lines: Dedicated lines for different product categories • Precision Manufacturing: Hydraulic systems and engine precision manufacturing • Quality Systems: Strict quality control standards • Customization Capabilities: Professional custom solution support Supply Chain Advantages: • Engine Technology: Proprietary engine technology and manufacturing capabilities • Hydraulic Systems: Specialized in-house hydraulic system R&D • Global Procurement: Network of 1,500+ qualified suppliers • Localized Supply: North American local supply chain advantages

Core Business Areas

Horticultural Tools — [Absolute Advantage Area] Commercial Zero-Turn Mowers: Toro Z Master Series Commercial Zero-Turn Mowers - Residential Riding Mowers: TimeCutter Series Riding Mowers - Self-Propelled Mowers: Super Self-Propelled Mower Series - Lawn Care Equipment: Professional Lawn Mowing and Edging Equipment Smart Planting — [Technology Leading] Smart Irrigation Systems: Toro Smart Irrigation Control System - Precision Irrigation Technology: Smart Sprinkler and Drip Irrigation Systems - Water Management Systems: Smart Water Resource Management Solutions ✅ Classification Number: 10.2, 10.5 Note: Toro specializes in professional lawn care equipment in the outdoor landscape sector, with commercial mowing technology and smart irrigation systems as core advantages Horticultural Tools 80% of total revenue Absolute Advantage Products: Commercial Zero-Turn Mowers: Z Master Series, annual output 80,000 units, price $8,000−25,000 Residential Riding Mowers: TimeCutter Series, annual output 150,000 units, price $2,500−6,000 Self-Propelled Mowers: Super Series, annual output 250,000 units, price $300−800 Professional Lawn Tools: Trimmers, edgers, etc., annual output 100,000 units Smart Planting 20% of total revenue Technology Leading Products: Smart Irrigation Systems: Smart controllers and sprinkler systems, annual output 50,000 units, price $500−3,000 Precision Irrigation Equipment: Drip and sprinkler irrigation equipment, annual output 200,000 units Water Management Solutions: Commercial and residential irrigation solutions

Industry Rankings

4Ranking List of Factories in the Garden Furniture Industry

Mfr

6Ranking List of Brands in the Garden Furniture Industry

Brand

Corporate Report

The Toro Company (NYSE: TTC) is a globally leading manufacturer of turf maintenance, landscape construction, and irrigation solutions headquartered in Bloomington, Minnesota. Established as a traditional equipment maker, the company has successfully transitioned into a smart outdoor environment management leader. During fiscal year 2025, Toro generated approximately $4.75 billion in global revenue, positioning itself as a dominant force in both professional and residential outdoor equipment markets.

Core Business

Toro operates through two primary segments: the professional segment, which serves golf courses, sports venues, and municipal landscapes and accounts for roughly 75% of total revenue; and the residential segment, contributing the remaining 25%. The company produces a comprehensive portfolio of turf maintenance equipment including TimeCutter zero-turn radius mowers and PowerPlex lithium-powered handheld tools designed for both professional landscapers and homeowners.

In the smart technology space, Toro offers the Tempus smart irrigation system and the SMRT Logic smart gateway, which enables mobile application-based soil moisture monitoring and automated irrigation control. The landscape lighting portfolio includes Unique Lighting Systems premium outdoor lighting solutions for residential properties, featuring solar pathway lights and sensor-based intelligent lighting products. The company also maintains strong market positions in China's golf course irrigation and luxury residential gardening sectors, with growth driven by urban park development and high-end community smart renovation initiatives.

Global Presence

Toro operates 18 major manufacturing facilities worldwide, with North American production facilities located in Minnesota, Nebraska, and Texas, supplemented by additional capacity in Mexico, Romania, and Australia. The company employs more than 11,200 professionals globally, including a dedicated workforce of over 1,500 R&D engineers specializing in smart irrigation algorithms and advanced battery technology. This geographic footprint enables Toro to serve customers across North America, Europe, Asia-Pacific, and other key markets while maintaining efficient supply chain operations.

Key Strengths

Toro maintains world-class in-house manufacturing capabilities across die-casting, metal stamping, injection molding, and automated welding, with proprietary dust-free electronics facilities producing smart controllers. Strategic acquisitions including Unique Lighting Systems and Intimidator Group have delivered supply chain synergies, improving operational efficiency by approximately 15%. The company commands exceptional brand reputation with 4.5 out of 5.0 customer ratings on major retail platforms and serves as official equipment supplier to world-class venues including the Wimbledon Championships, reinforcing its position as the definitive industry benchmark for outdoor environment management solutions.

VerityRank Score

VerityRank Score of 88/100

VerityRank Score

88/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

Bloomington, Minnesota, USA

Founded

1914

Employees

11,000

Factories

18+ Production Base

Listing

NYSE: TTC

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: Official Website NYSE:TTC

Back to Rankings