Brand & Manufacturer VerifiedUnited States
Victoria's Secret & Co.
Victoria's Secret & Co., headquartered in Columbus, Ohio, USA, is a globally iconic specialty retailer of women's intimate apparel, sleepwear, and beauty products. Positioned to sell its self-designed fashion products through powerful brand marketing and an omnichannel retail network, its core business comprises women's lingerie and extended sleepwear and swimwear collections. As a company listed on the New York Stock Exchange, Victoria's Secret employs a capital-light global supply chain model, operating approximately 1,300 stores and online platforms in over 80 countries and regions, with annual sales exceeding $6 billion. The company is currently focused on driving a brand transformation towards greater inclusivity and diversity to consolidate its leadership in the global fashion consumer goods sector.
Strengths: Victoria's Secret's core strengths are its unparalleled global brand equity and cultural influence, which create a deep emotional connection and consumer perception moat; concurrently, its mature and extensive omnichannel retail network (brick-and-mortar and e-commerce) ensures broad market reach and efficient sales penetration.
Weaknesses: Victoria's Secret's main weaknesses are the challenging transformation of its brand image from a traditional "sexy" definition towards "inclusivity and empowerment," facing difficulties in reshaping consumer perception and loyalty; furthermore, the company's heavy reliance on the global supply chain under its capital-light model and intense competition from emerging DTC brands and comfort-focused lingerie giants present significant challenges.Read MoreShow Less
Strengths: Victoria's Secret's core strengths are its unparalleled global brand equity and cultural influence, which create a deep emotional connection and consumer perception moat; concurrently, its mature and extensive omnichannel retail network (brick-and-mortar and e-commerce) ensures broad market reach and efficient sales penetration.
Weaknesses: Victoria's Secret's main weaknesses are the challenging transformation of its brand image from a traditional "sexy" definition towards "inclusivity and empowerment," facing difficulties in reshaping consumer perception and loyalty; furthermore, the company's heavy reliance on the global supply chain under its capital-light model and intense competition from emerging DTC brands and comfort-focused lingerie giants present significant challenges.
United StatesFounded 197731K+ / 100
Listed market data
VSCO · NYSE · weeklyHistory →- Market cap
- $7 B
- Share price
- USD 87.34
- 1Y change
- +188.4%
- Recent change
- —
- Since first close
- —
- Revenue (TTM)
- $6.9 B
Revenue FY 2026 · updated 2026-10-17Source ↗
Ownership & Control
Latest available filings- Controlling entity
- Publicly held — no controlling shareholder disclosed
- Company type
- Brand & Manufacturer
- Insiders
- —
- Institutions
- —
- Free float
- —
Percentages are of total shares outstanding, aggregated from 13F-style filings via Yahoo Finance. Institutional figures reflect US-filed positions and may undercount owners filing elsewhere. No figure is shown where none is disclosed.
In the press
All coverage →5 latest headlines1- Victoria’s Secret launches first Jaipur store, brings India total to 20 - FashionNetwork - The World's Fashion Business Newsww.fashionnetwork.com2026-10-14
- Victoria's Secret (VSXY) director receives 1,391 shares at a reported price of $0 per share. - Stock Titanwww.stocktitan.net2026-10-07
- Victoria's Secret & Co. (NYSE:VSXY) Stock Rating Raised to "Moderate Buy" at Needham & Company LLC - MarketBeatwww.marketbeat.com2026-10-17
- How Victoria’s Secret CEO Hillary Super is reconnecting a storied brand with its customers - NBC Newswww.nbcnews.com2026-10-17
- Victorias Secret & Co. (VSXY) Stock Price, News, Quote & History - Yahoo! Finance Canadaca.finance.yahoo.com2026-10-17
Headlines aggregated from public feeds. Sentiment tags are keyword-based, not editorial judgement.
Brand Operator + Global Outsourced Manufacturing (No owned production facilities; supply chain outsourced to China, Southeast Asia, and other regions)
Production Model: Full contract manufacturing China/Southeast Asia factories, with Wistine as the core supplier.
Core Business: Victoria's Secret & Co. is a women's lingerie, beauty, and lifestyle retailer headquartered in Columbus, Ohio, USA, listed on the NYSE under ticker VSCO. The company's primary business centers on Women's Lingerie—its foundational segment featuring bras, panties, shapewear, and sports bras—alongside Loungewear/Sleepwear, including pajamas, robes, and home apparel.
Product Categories: Sleep sets silk pajama sets, modal nursing sleepwear, family-matching sleepwear, robes silk kimono robes, plush fleece robes, nursing robes, and homewear such as hoodie loungewear. The PINK sub-brand targets the younger market with couples' cotton sleepwear and children's cartoon pajamas. Premium lines feature satin-finish materials, emphasizing comfort with an elegant, sensual aesthetic. Victoria's Secret Beauty covers cosmetics and fragrances.
Operating Model: The company follows a brand-operator and retailer model with no owned production facilities, outsourcing its supply chain primarily to manufacturers in Asia and Central/South America.
Retail Network: Approximately 1,300 stores across more than 80 countries span North America, Europe, Asia, and the Middle East, operated through both owned and franchised formats. China is served primarily through online e-commerce with a limited physical store presence. The company employs roughly 31,000 people worldwide.
Market Position: Annual sales volume and global reach position Victoria's Secret as one of the most recognized fashion brands, with a brand heat score of 86/100 reflecting enduring market influence despite competitive challenges. Ongoing brand transformation centered on inclusivity and women's empowerment has refreshed brand perception, while continued investment in marketing and product innovation maintains relevance with target consumers globally.
Product Categories: Sleep sets silk pajama sets, modal nursing sleepwear, family-matching sleepwear, robes silk kimono robes, plush fleece robes, nursing robes, and homewear such as hoodie loungewear. The PINK sub-brand targets the younger market with couples' cotton sleepwear and children's cartoon pajamas. Premium lines feature satin-finish materials, emphasizing comfort with an elegant, sensual aesthetic. Victoria's Secret Beauty covers cosmetics and fragrances.
Operating Model: The company follows a brand-operator and retailer model with no owned production facilities, outsourcing its supply chain primarily to manufacturers in Asia and Central/South America.
Retail Network: Approximately 1,300 stores across more than 80 countries span North America, Europe, Asia, and the Middle East, operated through both owned and franchised formats. China is served primarily through online e-commerce with a limited physical store presence. The company employs roughly 31,000 people worldwide.
Market Position: Annual sales volume and global reach position Victoria's Secret as one of the most recognized fashion brands, with a brand heat score of 86/100 reflecting enduring market influence despite competitive challenges. Ongoing brand transformation centered on inclusivity and women's empowerment has refreshed brand perception, while continued investment in marketing and product innovation maintains relevance with target consumers globally.
| Fiscal year | Revenue | Net income |
|---|---|---|
| 2026 | $6.6 B | $161 M |
| 2025 | $6.2 B | $165 M |
| 2024 | $6.2 B | $109 M |
| 2023 | $6.3 B | $348 M |
| 2022 | $6.8 B | $646 M |
Annual results from company filings (SEC XBRL), converted to US dollars.
Quick Facts
Headquarters
Columbus, Ohio, United States
Founded
1977
Employees
31K+
Market cap
$7 B
Presence
80+ Countries
Listing
NYSE：VSCO
Categories
13 categories · scroll for more
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Data Sources & Methodology
This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.
VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.
Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.
Key references: NYSE：VSCO