CNH Industrial NV

CNH Industrial NV is a global leader in agricultural and construction equipment, with operational headquarters in Basildon, United Kingdom and registered office in Amsterdam, Netherlands. In 2025 the company generated $18.095 billion in consolidated revenue (down 9% year-on-year), with industrial net sales of $15.346 billion and net income of $505 million, employing 35,000+ people across 40 core production facilities and 49 R&D centers serving approximately 170 markets.

Core Business

CNH owns a powerful dual-brand agricultural portfolio — Case IH and New Holland Agriculture — complemented by Steyr and the construction brands Case Construction Equipment and New Holland Construction. Product lines span tractors, combine harvesters, sprayers, hay and forage equipment, excavators, loaders, and compaction machinery, supported by FPT Industrial powertrain solutions (engines and transmissions for on- and off-road applications). After divesting the Iveco commercial vehicle business, CNH is a highly focused agricultural and construction machinery pure-play.

Global Presence

CNH operates 40 core production bases and 49 R&D centers with commercial coverage of approximately 170 markets. Large-scale localized capacity in Brazil, India, and the United States reduces long-distance supply chain risk, while its dealer network spans every major agricultural region. The company deploys a lean manufacturing model combining core in-house production with selective outsourcing of non-core components.

Key Strengths

The dual-brand Case IH / New Holland strategy covers multiple price points and regional preferences, providing resilience across markets. Precision agriculture integration through the Advanced Farm and Hemisphere GNSS acquisitions accelerates machine vision and satellite positioning in spraying and harvesting equipment. FPT Industrial vertical integration delivers technology and cost advantages, while alternative propulsion leadership — methane-powered tractors and electric construction equipment — positions CNH for the energy transition.

Challenges & Outlook

South American (especially Brazil) and North American large-tractor sales collapsed in 2025 amid dealer destocking, cutting revenue 9% and driving an S&P credit rating downgrade to BBB. The company strengthened liquidity with a $600 million senior unsecured notes issuance in mid-2026. Management expects market demand to bottom in 2026, with precision technology adoption and the agricultural cycle recovery supporting a gradual rebound. VerityRank Score of 87/100.