Goodbaby International Holdings Ltd.

# Goodbaby International Holdings Ltd. – 2025 Fiscal Year Corporate Overview **Goodbaby International Holdings Ltd.** is a globally integrated children's products company headquartered in Suzhou, China, with regional operations in Germany and the United States. Listed on the Hong Kong Stock Exchange (stock code: 01086.HK), the company operates a dual business model combining owned brands (OBM) with design and manufacturing services (ODM). Its portfolio includes the core Goodbaby (gb) brand, Cybex, and Evenflo, while also providing one-stop design and manufacturing services for global brands such as Nike Kids and Under Armour Kids. The group maintains seven highly automated production bases across China, Germany, and the Czech Republic, implementing full vertical integration from R&D and tooling to injection molding, textiles, and final assembly. In fiscal year 2024, Goodbaby achieved total annual sales of approximately HK$9.42 billion, with children's clothing, footwear, and accessories representing one of three strategic business segments at approximately HK$1.38 billion (14.7% of total revenue). Within this segment, Goodbaby's proprietary gb brand children's wear is estimated at RMB 10-20 billion in retail sales. The company's clothing business focuses on three key areas: baby apparel (onesies, sleep bags, outerwear), functional children's wear (sun-protective clothing, temperature-regulating sleep bags), and accessories (bibs, hats, walking shoes). These products leverage Goodbaby's decades-long expertise