Nitori Co., Ltd

Company: Nitori Vertically Integrated Home Furnishings Retailer: • In-house design, partial manufacturing, and global sourcing • Hybrid model: owned factories + OEM partnerships • Focus on private label brands, with selective contract manufacturing Manufacturing Network: • Owned factories: 4 bedroom furniture production facilities • OEM partnerships: 200+ suppliers • Annual production: over 1.2 million bedroom furniture units • Workforce: 15,000+ global team members Material Consumption 2023: • Wood: 800,000 cubic meters annually • Fabrics: 120 million square meters annually • Metals: 300,000 tons annually • Glass: 120,000 tons annually

Beds — [Core Product] • Full range of beds: solid wood beds, upholstered beds, functional beds, etc. • Featured products: electric beds, storage beds, sofa beds, etc. • Price coverage: complete price range Wardrobes — [System Solutions] • Wardrobe systems: sliding door, hinged door wardrobes • Storage solutions: comprehensive bedroom storage system • Customization: limited customization options Drawer Chests — [Diverse Selection] • Chest series: various sizes and styles of drawer chests • Storage solutions: various storage cabinets and boxes Nightstands — [Functional Design] • Functional nightstands: with USB charging, multi-layer drawers, etc. • Diverse styles: modern minimalist, traditional styles, etc. Vanities — [Practical & Aesthetic] • Vanity series: vanities with mirrors, flip-top vanities, etc. • Complementary products: vanity stools, jewelry storage, etc. Baby Room Products — [Safe Design] • Baby cribs: convertible cribs, folding cribs, etc. • Care products: changing tables, baby storage solutions Small Furniture & Room Decor — [Complete Coordination] • Mirror series: floor mirrors, wall-mounted mirrors, etc. • Storage solutions: coat racks, laundry baskets, etc. • Decorative products: various bedroom decor items Bedroom Furniture Accessories — [Enhanced Experience] • Mattress series: memory foam, spring mattresses, etc. • Bedding: sheets, duvet covers, pillows, etc. • Functional accessories: mattress protectors, night lights, etc. Classification Numbers: 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8 Note: NITORI achieves comprehensive coverage in the bedroom furniture category, with multiple product lines in each category, providing complete bedroom solutions. Beds 40% of bedroom revenue Product Performance: • Solid wood bed series: various styles of solid wood beds, ¥20,000-¥80,000 JPY • Upholstered beds: fabric and leather upholstered beds, ¥30,000-¥120,000 JPY • Functional beds: electric beds, storage beds, etc., ¥50,000-¥200,000 JPY Wardrobes 22% of bedroom revenue Systematic Advantages: • Wardrobe series: sliding door, hinged door wardrobes, ¥25,000-¥100,000 JPY • Customization services: wardrobe customization solutions, ¥60,000-¥250,000 JPY Drawer Chests 15% of bedroom revenue Diverse Selection: • Chest series: various sizes of drawer chests, ¥10,000-¥40,000 JPY • Storage solutions: various storage cabinets and boxes Nightstands 8% of bedroom revenue Functional Design: • Traditional nightstands: designs with drawers, shelves, etc. • Functional nightstands: with USB charging, wireless charging, etc. Vanities 5% of bedroom revenue Practical & Aesthetic: • Vanity series: various styles of vanities, ¥15,000-¥60,000 JPY • Complementary products: vanity stools, jewelry storage, etc. Baby Room Products 4% of bedroom revenue Safe Design: • Baby cribs: designs convertible to toddler beds • Care products: changing tables with storage functionality Small Furniture & Room Decor 3% of bedroom revenue Complete Coordination: • Mirror series: various sizes and styles of mirrors • Storage solutions: coat racks, laundry baskets, etc. Bedroom Furniture Accessories 3% of bedroom revenue Enhanced Experience: • Mattress series: memory foam, spring mattresses, etc. • Bedding: sheets, duvet covers, pillows, etc.