Romon Group Co., Ltd. is an important participant in China's apparel industry and one of the representative enterprises in the domestic men's formal wear sector. Relying on Romon International Fashion Industrial Park spanning over 1,000 mu in Ningbo, Zhejiang, the group has built a vertical integrated industrial chain from fabrics and dyeing to garment manufacturing. As a main board listed company on the Shanghai Stock Exchange (stock code: 600400.SH), Romon takes its manufacturing-driven business model as the core, has established a solid competitive advantage in the customized occupational wear market, and is committed to maintaining market influence in the brand retail sector.
Core Business
With the "Romon" brand as the core, the company specializes in men's suits, trousers, shirts, jackets and other formal wear products, which are its traditional advantage categories. It has a broad consumer base among middle-aged and elderly consumers and deep national brand recognition in the men's formal wear sector. The group's manufacturing-oriented production model gives it significant advantages in product quality, production cost, and delivery cycle control. Decades of industry accumulation have built a complete supply chain system. Women's apparel business, as an important expansion of the product matrix, has covered women's shirts, coats, trousers and other categories, further improving the group's comprehensive apparel layout. The customized business is Romon's core growth engine. Relying on strong manufacturing capabilities, it provides custom services such as occupational wear, suits, and shirts for government agencies, enterprises and institutions, financial institutions, and schools. This segment contributes an important and stable source of revenue and demonstrates strong competitiveness in the B-end market.
Global Presence
Romon's business market is highly concentrated in mainland China, with its core production base and operational headquarters located in Ningbo, Zhejiang. The Romon International Fashion Industrial Park constructed by the group in Ningbo covers an area of over 1,000 mu. It integrates textile, dyeing, garment manufacturing, and logistics, with dozens of advanced intelligent production lines, reflecting its scale advantages in vertical integrated manufacturing. In terms of retail network, Romon has deployed over 1,000 brand specialty stores and counters across various provinces and cities nationwide, but there is still a gap compared to top apparel brands in terms of store density and channel influence. Overall, Romon's revenue scale places it among the important participants in China's apparel industry, with the customized business contributing a key revenue share. However, the market is highly concentrated domestically, and overseas business is mainly conducted through foreign trade and brand licensing, with relatively limited scale.
Key Strengths
Romon's core competitiveness lies in its strong vertical integrated manufacturing capability. The complete industrial chain from fabric to garment not only ensures product quality and supply chain security, but also builds a competitive barrier that is difficult to replicate. Modern industrial parks and intelligent production lines give it outstanding cost control capability, quality assurance capability, and rapid delivery capability in the customized market, establishing a good professional reputation and customer loyalty in the occupational wear and customized sector. At the brand level, as one of the earlier suit brands in China, Romon enjoys high brand awareness and trust among consumers aged 35 and above. Its solid craftsmanship and quality materials have been widely recognized by consumers. In recent years, the group has actively promoted brand rejuvenation strategies, enhancing brand image through product innovation and digital marketing, striving to strengthen C-end market vitality while maintaining B-end advantages.
