Guangdong Wens Foodstuffs Group Co., Ltd. (SZSE: 300498) is China's leading integrated livestock and poultry company, headquartered in Yunfu City, Guangdong Province. The company operates across more than 20 provinces through a distinctive "Company + Farmer" business model that combines vertical integration from breeding through feed production, farming, and processing. With approximately 50,000 employees and annual revenue approaching RMB 90 billion, Wens Food holds a dominant market position in China's poultry and hog farming industry.
Core Business
Wens Food's operations span the entire livestock and poultry value chain, serving both B2B and B2C customers across China. The company's Hog Business represents its largest segment, generating approximately 50% of total revenue and positioning Wens as China's leading hog producer with annual output exceeding 20 million heads. The Poultry Business contributes around 30% of revenue, producing approximately 1 billion birds annually and maintaining clear market leadership in China's poultry sector. Complementing these core operations, the company operates feed mills, egg production facilities, and processed food divisions that account for the remaining 20% of revenue, supporting a diversified growth strategy that captures value across multiple segments of the food production value chain.
Global Presence
Wens Food maintains extensive geographic coverage across China, with operations spanning more than 20 provinces through a network of over 200 breeding bases and 100 feed mills. The company's manufacturing scale includes feed production capacity of approximately 20 million tons annually. Approximately 40% of revenue derives from core South China markets, while the remaining 60% comes from other regions across the country, reflecting successful national expansion beyond the company's Guangdong Province roots. The company employs approximately 50,000 people and partners with over 20,000 cooperative farmers through its distinctive operating model.
Key Strengths
Wens Food maintains formidable competitive barriers through full industry chain integration, ensuring quality stability, cost efficiency, and supply chain coordination from breeding through food processing. The company's proprietary "Company + Farmer" partnership structure enables capital-light expansion while maintaining scale advantages through tens of thousands of cooperative farmer relationships. With substantial R&D investment representing approximately 2% of revenue and a focus on intelligent farming technologies, the company demonstrates commitment to operational excellence and innovation that supports its dominant market position.
