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Haier Group Corporation
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Haier Group Corporation

Haier Group Corporation (with its listed entity Haier Smart Home, SSE: 600690) is the absolute global leader in major home appliances and an IoT ecosystem brand, headquartered in Qingdao, China. The company has transformed from a traditional appliance manufacturer into a 'scenario brand' and 'ecosystem brand,' offering whole-scenario smart home solutions encompassing kitchen, bathroom, whole-house

ChinaEst. 1984130K+SSE : 600690Score 90

Business Nature

Company: Haier Vertically integrated smart home solutions provider: • Independently designs, develops, manufactures, and globally distributes • Own factories + global supply chain network • Proprietary brands + premium brand portfolio Manufacturing Network: Global factories: 122 production bases Industrial parks: 35 global industrial parks Annual production: over 100 million home appliances Automation level: 80% process automation Workforce: 100,000+ global team members R&D Capabilities: R&D centers: 10 global R&D centers R&D personnel: 20,000+ R&D professionals Patents: 70,000+ patents and technologies Annual R&D investment: CNY 99.4 billion

Core Business Areas

Kitchen Appliances — [Core Advantages] Smart Refrigerator: Food IoT Smart Refrigerator, Large-Screen Connected Refrigerator - Dishwasher: Smart Dishwasher, Disinfection & Storage All-in-One - Integrated Range: Smart Integrated Cooking Center - Steam & Roast Oven: Smart Steam Roast Oven, AI Cooking Function - Water Purification System: Whole-House Smart Drinking Water Solution Small Home Appliances — [Smart Ecosystem] Air Fryer: Smart Air Fryer, App Control - Blender: Smart Blender, Nutrition Management - Rice Cooker: IH Smart Rice Cooker, Rice Variety Recognition - Coffee Machine: Smart Coffee Machine, Personalized Customization Smart Kitchen — [Technology Leadership] Food IoT Platform: Ingredient Management, Recipe Recommendations, One-Touch Cooking - Smart Kitchen Appliance Connectivity: Whole-House Device Smart Linkage - AI Cooking System: Smart Temperature Control, Automated Cooking - Smart Storage System: Ingredient Freshness Management, Smart Replenishment Kitchen Cabinetry — [Scenario Extension] Complete Kitchen: Smart Kitchen Total Solution - Built-in Design: Kitchen Appliance Built-in Installation Solution - Smart Storage: Smart Storage Management System Classification: 6.3, 6.5, 6.8, 6.1 Note: Haier Smart Home achieves full-scenario intelligent coverage in the kitchen and dining domain, with IoT technology and scenario ecosystem as core advantages. Kitchen Appliances accounts for 50% of kitchen & dining revenue Core Advantage Products: Smart Refrigerator: Food IoT Smart Refrigerator, 3,000–20,000 Dishwasher: Smart Dishwasher, 2,000–8,000 Integrated Range: Smart Integrated Cooking Center, 5,000–15,000 Steam & Roast Oven: Smart Steam Roast Oven, 2,500–10,000 Small Home Appliances accounts for 25% of kitchen & dining revenue Smart Ecosystem Products: Air Fryer: Smart Air Fryer, 300–1,000 Blender: Smart Blender, 500–1,500 Rice Cooker: IH Smart Rice Cooker, 400–1,200 Coffee Machine: Smart Coffee Machine, 600–2,000 Smart Kitchen accounts for 20% of kitchen & dining revenue Technology Leadership Products: Food IoT Platform: Ingredient Management System, Platform Service Fee Smart Connectivity: Whole-House Device Linkage, System Integration AI Cooking: Smart Cooking System, Software Service Smart Storage: Ingredient Freshness Management, Smart Service Kitchen Cabinetry accounts for 5% of kitchen & dining revenue Scenario Extension Products: Complete Kitchen: Smart Kitchen Solution, 20,000–100,000 Built-in Design: Kitchen Appliance Built-in Installation, Custom Service Smart Storage: Smart Storage System, 1,000–5,000

Industry Rankings

Corporate Report

Haier Group Corporation is a leading Chinese multinational consumer electronics and smart home appliances manufacturer headquartered in Qingdao, Shandong Province. The company has maintained its position as the world's number one brand in large household appliance retail volume for 16 consecutive years, operating across more than 200 countries and serving over one billion households globally. Founded in Qingdao, Haier has grown into a vertically integrated smart home solutions provider that independently designs, develops, manufactures, and globally distributes home appliances through its proprietary brands and premium brand portfolio including Casarte and GE Appliances.

Core Business

Haier's core business centers on smart home appliances, particularly in kitchen solutions. Through its smart home scenario brand "Three-Winged Bird (Xiniao Niao)", the company provides comprehensive IoT-enabled kitchen appliances including Food IoT Smart Refrigerators, Smart Dishwashers with disinfection and storage functionality, Smart Integrated Cooking Centers, AI-powered Steam Roast Ovens, and Whole-House Smart Drinking Water Solutions. The company's manufacturing network spans 122 production bases with 35 global industrial parks, producing over 100 million home appliances annually, making it one of the largest appliance manufacturers worldwide.

Global Presence

Haier operates an extensive global manufacturing and distribution network with 163 production bases worldwide. The company serves customers in more than 200 countries and reaches over one billion households globally. Its flagship brands including Haier, Casarte, and GE Appliances enable the company to address diverse market segments from mass-market to premium consumers. The company's global industrial park network of 35 facilities supports localized production and rapid response to regional market demands.

Key Strengths

Haier's competitive advantages include its 16-year leadership position as the world's top large household appliance brand, continuous digital transformation initiatives that have significantly improved operational efficiency, and a comprehensive smart home ecosystem. The company's 2024 global revenue reached approximately RMB 401.6 billion (USD 55.9 billion), with full-year 2025 revenue projected between RMB 435-440 billion. Its vertical integration model, proprietary brands portfolio, and innovative "Three-Winged Bird" smart home platform position Haier as a dominant force in the global smart home industry.

VerityRank Score

90/ 100

Based on market presence, financial scale, operational capacity, and brand strength.

Quick Facts

Headquarters

China

Founded

1984

Employees

130K+

Listing

SSE : 600690

Categories

Home Cleaning Appliances ManufacturersHome Lighting IndustryMain Lighting IndustryAmbient Lights IndustryTask Lighting IndustrySmart Lighting IndustryKitchen Furniture BrandsHome Lighting IndustryMain Lighting IndustryAmbient Lights Industry
SSE : 600690

Data Sources & Methodology

This corporate profile is compiled from publicly available sources including company annual reports, SEC/regulatory filings, official press releases, and verified third-party industry databases. Financial figures reflect the most recent fiscal year disclosures and are cross-validated across multiple independent references.

VerityRank Score is calculated using a proprietary multi-dimensional model evaluating market presence, financial strength, operational scale, innovation capacity, and brand influence. Individual dimension scores are normalized against industry peers and updated quarterly.

Disclaimer: This profile is for informational purposes only. VerityRank makes no warranties regarding completeness or timeliness. This content does not constitute investment advice or endorsement.

Key references: SSE : 600690 , mordorintelligence.com, sphericalinsights.com, mordorintelligence.com, nyse.com

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