Haier Group Corporation (with its listed entity Haier Smart Home, SSE: 600690) is the absolute global leader in major home appliances and an IoT ecosystem brand, headquartered in Qingdao, China. The company has transformed from a traditional appliance manufacturer into a 'scenario brand' and 'ecosystem brand,' offering whole-scenario smart home solutions encompassing kitchen, bathroom, whole-house
ChinaEst. 1984130K+SSE : 600690
Business Nature
Company: Haier
Vertically integrated smart home solutions provider:
• Independently designs, develops, manufactures, and globally distributes
• Own factories + global supply chain network
• Proprietary brands + premium brand portfolio
Manufacturing Network:
Global factories: 122 production bases
Industrial parks: 35 global industrial parks
Annual production: over 100 million home appliances
Automation level: 80% process automation
Workforce: 100,000+ global team members
R&D Capabilities:
R&D centers: 10 global R&D centers
R&D personnel: 20,000+ R&D professionals
Patents: 70,000+ patents and technologies
Annual R&D investment: CNY 99.4 billion
Core Business Areas
Kitchen Appliances — [Core Advantages]
Smart Refrigerator: Food IoT Smart Refrigerator, Large-Screen Connected Refrigerator
- Dishwasher: Smart Dishwasher, Disinfection & Storage All-in-One
- Integrated Range: Smart Integrated Cooking Center
- Steam & Roast Oven: Smart Steam Roast Oven, AI Cooking Function
- Water Purification System: Whole-House Smart Drinking Water Solution
Small Home Appliances — [Smart Ecosystem]
Air Fryer: Smart Air Fryer, App Control
- Blender: Smart Blender, Nutrition Management
- Rice Cooker: IH Smart Rice Cooker, Rice Variety Recognition
- Coffee Machine: Smart Coffee Machine, Personalized Customization
Smart Kitchen — [Technology Leadership]
Food IoT Platform: Ingredient Management, Recipe Recommendations, One-Touch Cooking
- Smart Kitchen Appliance Connectivity: Whole-House Device Smart Linkage
- AI Cooking System: Smart Temperature Control, Automated Cooking
- Smart Storage System: Ingredient Freshness Management, Smart Replenishment
Kitchen Cabinetry — [Scenario Extension]
Complete Kitchen: Smart Kitchen Total Solution
- Built-in Design: Kitchen Appliance Built-in Installation Solution
- Smart Storage: Smart Storage Management System
Classification: 6.3, 6.5, 6.8, 6.1
Note: Haier Smart Home achieves full-scenario intelligent coverage in the kitchen and dining domain, with IoT technology and scenario ecosystem as core advantages.
Kitchen Appliances accounts for 50% of kitchen & dining revenue
Core Advantage Products:
Smart Refrigerator: Food IoT Smart Refrigerator, 3,000–20,000
Dishwasher: Smart Dishwasher, 2,000–8,000
Integrated Range: Smart Integrated Cooking Center, 5,000–15,000
Steam & Roast Oven: Smart Steam Roast Oven, 2,500–10,000
Small Home Appliances accounts for 25% of kitchen & dining revenue
Smart Ecosystem Products:
Air Fryer: Smart Air Fryer, 300–1,000
Blender: Smart Blender, 500–1,500
Rice Cooker: IH Smart Rice Cooker, 400–1,200
Coffee Machine: Smart Coffee Machine, 600–2,000
Smart Kitchen accounts for 20% of kitchen & dining revenue
Technology Leadership Products:
Food IoT Platform: Ingredient Management System, Platform Service Fee
Smart Connectivity: Whole-House Device Linkage, System Integration
AI Cooking: Smart Cooking System, Software Service
Smart Storage: Ingredient Freshness Management, Smart Service
Kitchen Cabinetry accounts for 5% of kitchen & dining revenue
Scenario Extension Products:
Complete Kitchen: Smart Kitchen Solution, 20,000–100,000
Built-in Design: Kitchen Appliance Built-in Installation, Custom Service
Smart Storage: Smart Storage System, 1,000–5,000
Haier Group Corporation is a leading Chinese multinational consumer electronics and smart home appliances manufacturer headquartered in Qingdao, Shandong Province. The company has maintained its position as the world's number one brand in large household appliance retail volume for 16 consecutive years, operating across more than 200 countries and serving over one billion households globally.
Key Financials
Haier reported 2024 global revenue of approximately RMB 401.6 billion (USD 55.9 billion), with continued double-digit growth through Q3 2025. Full-year 2025 revenue is projected between RMB 435-440 billion. The company's digital transformation initiatives have significantly improved operational efficiency, driving substantial profit growth and cost optimization across global operations.
Business Segments
Haier's comprehensive product portfolio encompasses smart home solutions through its "Three Wings Bird" ecosystem brand. Core offerings include intelligent kitchen appliances and cabinetry, smart cleaning systems, bathroom fixtures, and integrated home management through the Haier Smart Home app. The company maintains a multi-brand strategy spanning entry-level to ultra-premium segments: Haier (mass market), Casarte (premium), Leader (youth), GE Appliances (North America), Fisher & Paykel (premium appliances), AQUA (Japan), and Candy (Europe).
Competitive Advantages
Haier operates 163 manufacturing facilities globally, including 35 major industrial parks and approximately 60 overseas production centers across the United States, Italy, Russia, Thailand, India, and Egypt. The company's proprietary COSMOPlat industrial internet platform enables 100% self-developed capabilities across core components including motors and compressors. Haier leads the global appliance industry with eight "Lighthouse Factories" recognized by the World Economic Forum.
The company's 10+N global innovation network comprises 10 major R&D centers and 71 research facilities, supporting continuous product advancement. Haier has achieved seven consecutive years as the sole "IoT Ecosystem Brand" on the Kantar BrandZ Global Top 100 list, demonstrating sustained brand strength. The company is publicly traded on the Shanghai (600690.SH), Hong Kong (6690.HK), and Frankfurt (690D.D) stock exchanges, with associated subsidiaries Haier Bio-Medical (688139.SH) and YingKang Life (300143.SZ).
